Maternity Robe

Shoppers searched for this 925K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

925K

Growth, 90 days vs prior 90

+6.7%

Conversion, latest week

0.4%

Market size, estimated

$94Ka year

Peak month

July1.2× the quietest month

Top search term

nursing nightgown194K searches a year

Listings sell for $27.50 on average, from $8.07 to $108.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.50 that is $0 to $3K a year per listing.

Average price

$27.50inside the $15 to $100 sweet spot

Price range

$8.07–$108.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #4,160 within Sleep & Lounge. It carries 2,122 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

1.5%

Average rank

#4,160in Sleep & Lounge

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

2,122per listing

Listings tracked

128

29 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

5Amazon's first-year sales bar

Average brand age

45 months