Maternity Robe
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$27.50avg listing price — sweet spot $15–$100
Price range
Great$8.07–$108.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,122.49avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$94K$94K/yr · 925K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Is maternity robe profitable on Amazon?
According to Flapen's Amazon United States niche tracking, maternity robe is a $94K/yr Amazon United States market (925K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
maternity robe market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $83K–$110K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #4,160
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 1.5%
- Avg brand age
- 45 months
- Avg seller age
- 182 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
38
Top-5 brand share
72%
Top 20: 94%
Top-5 click share
17%
Top 20: 43%
Open market
24%
- Ekouaer58%
- Kindred Bravely4%
- PrinStory4%
- Galabloomer3%
- HOTOUCH3%
- Amazon Essentials3%
maternity robe demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top maternity robe search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- nursing nightgown194K/yr
- maternity robe175K/yr
- robe for hospital delivery116K/yr
- maternity robe for hospital81K/yr
- breastfeeding nightgown46K/yr
- nursing robe39K/yr
- hospital robe for women labor delivery34K/yr
- labor robe25K/yr
- labor and delivery robe23K/yr
- maternity nursing sleep shirts & nightgowns21K/yr
Top maternity robe products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ekouaer Womens Nursing Robe Maternity Robes Set Labor Nursing Nightgowns for Hospital Postpartum Nightgown Mauve M
Ekouaer$36.724.7★1,035 rev
Ekouaer Maternity Nursing Gown and Robe Set Nursing 3 In 1 Labor Delivery Nightgowns for Hospital Breastfeeding Gowns Black Medium
Ekouaer$29.114.5★404 rev
PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L
PrinStory$16.714.7★1,718 rev
HOTOUCH Summer Bathrobes for Women Lightweight Robe Knee Length Postpartum Robe with Attached Belt Light Pink
HOTOUCH$21.734.5★14,678 rev
Ekouaer Womens Nursing Nightgown and Robe Set Labor and Delivery Robes Soft Maternity Nightgowns Pregnancy Gowns Black L
Ekouaer$34.024.7★1,035 rev
Newest
by launch date
Amazon Essentials Womens Soft Modal Nursing Maternity Sleepwear Nightgown Medium Grey Heather Small
Amazon Essentials$17.5580 rev
Ekouaer Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Sleepwear S-XXL
Ekouaer$28.37569 rev
Motherhood Maternity Womens Nursing Chemise Nightgown Robe and Swaddle 3-Piece Set Sage/Checkmate Sage Large
Motherhood Maternity$43.7340 rev
Ekouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve NightShirts Boyfriend Sleepdress Soft Pajama Dress Light Green Medium
Ekouaer$13.961,036 rev
Ekouaer Labor and Delivery Gown for Hospital Short Sleeve Maternity Nursing Nightgown with Button Pregnancy Clothes Black L
Ekouaer$28.79504 rev
Trending
90-day click momentum
Ekouaer Maternity Robe 3 in 1 Labor Delivery Nursing Gown Hospital Breastfeeding Dress Bathrobes
Ekouaer$24.124.6★
Ekouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve NightShirts Boyfriend Sleepdress Soft Pajama Dress Light Green Medium
Ekouaer$13.964.7★
Motherhood Maternity Womens Nursing Chemise Nightgown Robe and Swaddle 3-Piece Set Sage/Checkmate Sage Large
Motherhood Maternity$43.734.9★
Ekouaer Robes for Women Waffle Knit Bathrobe Soft Lightweight Knee Length Loungewear
Ekouaer$22.424.3★
Ekouaer 3 Pack Womens Nightshirt Button Down Nightgown Short Sleeve Sleepshirt V Neck Pajama Dress with Pockets
Ekouaer$33.704.6★
What reviews say buyers love and hate about maternity robe
What buyers praise and complain about, mined from review topics.What buyers love
“So Comfortable”
“Comfy and soft”
“The pants fit the best”
“Great quality so soft my baby loved it”
“Very comfortable material”
“Color is accurate”
“Nice and lightweight”
“Good price”
“keeps you warm”
“it has a nice stretch”
What buyers complain about
“Bigger than expected”
“The material is a bit thicker”
“Didn't like material”
“Looks and feels cheap”
“the sleeves are so long”
“the black color already looks a little faded before washing”
“seams came apart”
“not durable at all”
“however the pockets do not hold up well”
“Color Faded and Lint Everywhere”
Top return reasons
Common maternity robe questions
- Is maternity robe profitable to sell on Amazon United States?
- The niche generates $94K/yr across 128 tracked products. 5 of 29 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the maternity robe niche?
- 35 brands and 38 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in maternity robe?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 4.8%.
- When does demand for maternity robe peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the maternity robe niche?
- Listings span $8.07–$108.48; the average listing price is $27.50 (sweet spot $15–$100). The average incumbent carries 2,122 reviews — the moat a new listing must climb.