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Maternity Long Sleeve

Fail

Demand is soft, at -51.2% this quarter, so Maternity Long Sleeve is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$11K/yr42K searches / yr
90-day growth
-51.2%search demand this quarter
Competition
39%top-5 click share · 12 brands · 13 sellers

Flapen Score

Maternity Long Sleeve against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Long Sleeve is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Long Sleeve market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Long Sleeve 42K times last year and spent an estimated $11K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-51.2%
Conversion, latest week
1.0%
Market size, estimated
$11Ka year
Peak month
October52.5× the quietest month
Top search term
maternity shirt long sleeve9K searches a year

02 · Price

A sale here is worth $26.94.

Listings sell for $26.94 on average, from $7.51 to $42.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $26.94 that is $0 to $3K a year per listing.

Average price
$26.94inside the $15 to $100 sweet spot
Price range
$7.51–$42.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #21,876 within Shops. It carries 1,022 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#21,876in Shops
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,022per listing
Listings tracked
38

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Maternity Long Sleeve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

13

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

9%

  • Brand 128%
  • Brand 225%
  • Brand 320%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 9%)

Demand

Maternity Long Sleeve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 52.5×

Search terms

Top Maternity Long Sleeve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity shirt long sleeve9K/yr
  • pregnancy long sleeve shirts10K/yr
  • long sleeve maternity9K/yr
  • long sleeve pregnancy shirts2K/yr
  • long sleeve maternity shirts for women9K/yr
  • maternity long sleeve shirts for women2K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Long Sleeve

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
31%of negative reviews mention “Size-Overall”
13.1%of orders come back
“It didn't really fit right”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Maternity Long Sleeve questions

Answered from the same tracked data.