Maternity Leggings

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

-40.7%

Conversion, latest week

1.1%

Market size, estimated

$1.8Ma year

Peak month

November3.3× the quietest month

Top search term

maternity jeans2.0M searches a year

Listings sell for $29.35 on average, from $7.98 to $42.22. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $29.35 that is $29K to $37K a year per listing.

Average price

$29.35inside the $15 to $100 sweet spot

Price range

$7.98–$42.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

$29K–$37K

Returns

11.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7,291 within Shops. It carries 1,410 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

0.0%

Average rank

#7,291in Shops

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

1,410per listing

Listings tracked

125

41 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

41

Successful launches

12Amazon's first-year sales bar

Average brand age

39 months