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Maternity Joggers

Fail

Demand is soft, at -40.4% this quarter, so Maternity Joggers is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$71K/yr202K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
49%top-5 click share · 16 brands · 25 sellers

Flapen Score

Maternity Joggers against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Joggers is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Joggers market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Joggers 202K times last year and spent an estimated $71K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
1.5%
Market size, estimated
$71Ka year
Peak month
October2.8× the quietest month
Top search term
maternity joggers119K searches a year

02 · Price

A sale here is worth $24.13.

Listings sell for $24.13 on average, from $9.41 to $41.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.13 that is $2K to $6K a year per listing.

Average price
$24.13inside the $15 to $100 sweet spot
Price range
$9.41–$41.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #7,065 within Shops. It carries 1,517 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#7,065in Shops
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,517per listing
Listings tracked
27

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Maternity Joggers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

25

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

29%

  • Brand 131%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Maternity Joggers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Maternity Joggers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity joggers119K/yr
  • maternity flare leggings76K/yr
  • pregnancy joggers for women5K/yr
  • maternity yoga pants for women2K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Joggers

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Size-Overall”
10.3%of orders come back
“Really short”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Maternity Joggers questions

Answered from the same tracked data.