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38

Maternity Joggers

Skip it

Soft demand (-40.4% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 5Conversion 18Competition 61Returns 6Price range 81Avg price 95Brand share 64Review moat 50Quality gap 58

Avg price

Incredible$24.13

avg listing price — sweet spot $15–$100

Price range

Great$9.41–$41.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,517.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$71K

$71K/yr · 202K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.3%

return rate — above 5% kills the launch gate

Growth

Bad-40.4%

90-day search growth — must beat 0% to launch

Is maternity joggers profitable on Amazon?

According to Flapen's Amazon United States niche tracking, maternity joggers is a $71K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

maternity joggers market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$72K–$97K
units × avg price
Conversion rate
1.5%
Avg BSR
#7,065
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
1.0%
Avg brand age
32 months
Avg seller age
166 days

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

25

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

29%

  • V VOCNI31%
  • AMPOSH14%
  • JOYSPELS8%
  • Foucome7%
  • Mama Land7%
  • Happy.angel5%

maternity joggers demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.4% search growth over the last 90 days.
7K5KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.8×

Top maternity joggers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • maternity joggers119K/yr
  • maternity flare leggings76K/yr
  • pregnancy joggers for women5K/yr
  • maternity yoga pants for women2K/yr
All search terms

Top maternity joggers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$21K40%$28K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about maternity joggers

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall28%

“Super comfy pregnancy basic”

Size-Overall15%

“not too tight”

Soft Feel8%

“So soft”

Stretchability/Expandability/Elasticity6%

“Nice and stretchy”

Value For Money5%

“Worth it”

Pockets/Compartments5%

“I like the pockets”

Quality-Overall4%

“the pants are a good quality”

Material Quality3%

“The material was so soft”

Waist Fit2%

“The waistband is comfortable”

Thickness1%

“I liked how thick”

What buyers complain about

Size-Overall22%

“Really short”

Transparency4%

“but unfortunately they are see through even in the black color”

Comfort-Overall4%

“almost uncomfortabley so”

Thickness4%

“Made me feel skinny”

Advertised Vs Actual Product3%

“Description says non see through”

Stretchability/Expandability/Elasticity3%

“It has a stretchy/ruched band that is just too thick for my liking”

Material Quality2%

“The material is equivalent to cheap swimming suit shorts material”

Length2%

“the are super long”

Quality-Overall2%

“For the $10 I paid I dont expect outstanding quality or for these to last a long time”

Knot/Thread Quality2%

“Poor threading”

Top return reasons

Size-Overall36%
Waist Fit15%
Material Quality9%
Length8%
Inseam Fit7%
Thigh Fit5%
Thin4%
Hip Fit3%
Advertised Vs Actual Product2%
Pockets/Compartments2%

Common maternity joggers questions

Is maternity joggers profitable to sell on Amazon United States?
The niche generates $71K/yr across 27 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Skip it (38/100).
How competitive is the maternity joggers niche?
16 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in maternity joggers?
Top complaints mined from reviews: Size-Overall, Transparency, Comfort-Overall. The return rate is 10.3% — above our launch gate.
When does demand for maternity joggers peak?
Demand peaks in Sep–Oct; the busiest month runs 2.8× the quietest.
What does it cost to enter the maternity joggers niche?
Listings span $9.41–$41.50; the average listing price is $24.13 (sweet spot $15–$100). The average incumbent carries 1,517 reviews — the moat a new listing must climb.