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Maternity Jeans Over the Belly

Fail

An estimated 16.9% of orders come back, so Maternity Jeans Over the Belly is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$96K/yr394K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
25%top-5 click share · 20 brands · 59 sellers

Flapen Score

Maternity Jeans Over the Belly against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Jeans Over the Belly is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Jeans Over the Belly market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Jeans Over the Belly 394K times last year and spent an estimated $96K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
0.7%
Market size, estimated
$96Ka year
Peak month
September2.7× the quietest month
Top search term
plus size maternity jeans48K searches a year

02 · Price

A sale here is worth $34.88.

Listings sell for $34.88 on average, from $19.43 to $45.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $34.88 that is $0 to $3K a year per listing.

Average price
$34.88inside the $15 to $100 sweet spot
Price range
$19.43–$45.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
16.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #16,733 within Shops. It carries 769 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#16,733in Shops
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
769per listing
Listings tracked
83

04 · Newcomers

10 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
10Amazon's first-year sales bar
Average brand age
35 months

Products

Top Maternity Jeans Over the Belly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

59

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

25%

Top 20: 52%

Open market

27%

  • Brand 128%
  • Brand 215%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Maternity Jeans Over the Belly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.7×

Search terms

Top Maternity Jeans Over the Belly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plus size maternity jeans48K/yr
  • wide leg maternity jeans50K/yr
  • maternity skinny jeans31K/yr
  • levi maternity jeans23K/yr
  • low rise maternity jeans19K/yr
  • straight leg maternity jeans23K/yr
  • maternity wide leg jeans28K/yr
  • maternity jeans straight leg28K/yr
  • side panel maternity jeans17K/yr
  • levis maternity jeans14K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Jeans Over the Belly

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Size-Overall”
16.9%of orders come back
“They run big”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Maternity Jeans Over the Belly questions

Answered from the same tracked data.