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Maternity Flare Leggings

Fail

Demand is soft, at -42.6% this quarter, so Maternity Flare Leggings is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$51K/yr113K searches / yr
90-day growth
-42.6%search demand this quarter
Competition
57%top-5 click share · 15 brands · 18 sellers

Flapen Score

Maternity Flare Leggings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Flare Leggings is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Flare Leggings market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Flare Leggings 113K times last year and spent an estimated $51K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-42.6%
Conversion, latest week
1.8%
Market size, estimated
$51Ka year
Peak month
October4.6× the quietest month
Top search term
maternity flare leggings76K searches a year

02 · Price

A sale here is worth $24.82.

Listings sell for $24.82 on average, from $8.93 to $47.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.82 that is $0 to $2K a year per listing.

Average price
$24.82inside the $15 to $100 sweet spot
Price range
$8.93–$47.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #16,984 within Shops. It carries 405 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#16,984in Shops
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
405per listing
Listings tracked
21

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Maternity Flare Leggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

22%

  • Brand 130%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Maternity Flare Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.6×

Search terms

Top Maternity Flare Leggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity flare leggings76K/yr
  • flare maternity leggings13K/yr
  • maternity flared leggings6K/yr
  • maternity flare leggings with pockets4K/yr
  • maternity leggings flare leg3K/yr
  • maternity flare yoga pants3K/yr
  • maternity bootcut leggings3K/yr
  • flared maternity leggings4K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Flare Leggings

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Size-Overall”
7.7%of orders come back
“They fit a little tight”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Maternity Flare Leggings questions

Answered from the same tracked data.