Maternity Clothes

Shoppers searched for this 11.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

11.3M

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

0.7%

Market size, estimated

$2.1Ma year

Peak month

May1.5× the quietest month

Top search term

maternity pants2.6M searches a year

Listings sell for $27.58 on average, from $6.53 to $93.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 250 to 500 of them. At $27.58 that is $7K to $14K a year per listing.

Average price

$27.58inside the $15 to $100 sweet spot

Price range

$6.53–$93.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

4.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #3,556 within Shops. It carries 1,631 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

1.0%

Average rank

#3,556in Shops

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,631per listing

Listings tracked

271

99 products launched here in the last 12 months. 40 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

99

Successful launches

40Amazon's first-year sales bar

Average brand age

40 months