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Maternity Capris

Maybe

Products sell for $27.78 on average, inside the sweet spot. But shoppers spend an estimated $34K a year here, so Maternity Capris is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$34K/yr146K searches / yr
90-day growth
+57.2%search demand this quarter
Competition
32%top-5 click share · 18 brands · 23 sellers

Flapen Score

Maternity Capris against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Capris is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Capris market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Capris 146K times last year and spent an estimated $34K. The top 5 brands take 58% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +57.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+57.2%
Conversion, latest week
0.8%
Market size, estimated
$34Ka year
Peak month
April12.2× the quietest month
Top search term
maternity capris72K searches a year

02 · Price

A sale here is worth $27.78.

Listings sell for $27.78 on average, from $9.28 to $42.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.78 that is $0 to $3K a year per listing.

Average price
$27.78inside the $15 to $100 sweet spot
Price range
$9.28–$42.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #6,723 within Shops. It carries 1,143 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#6,723in Shops
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,143per listing
Listings tracked
55

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Maternity Capris products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

23

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

32%

Top 20: 72%

Open market

34%

  • Brand 115%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Maternity Capris search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.2×

Search terms

Top Maternity Capris search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity capris72K/yr
  • maternity capri leggings23K/yr
  • maternity capri12K/yr
  • maternity capri pants11K/yr
  • maternity capris jeans7K/yr
  • maternity leggings capri7K/yr
  • maternity jean capris5K/yr
  • maternity cropped pants5K/yr
  • maternity capri jeans4K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Capris

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
8.4%of orders come back
“Size up”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Maternity Capris questions

Answered from the same tracked data.