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Maternity Bodysuit

Maybe

Products sell for $28.06 on average, inside the sweet spot. But buyers convert on only 0.5% of searches, so Maternity Bodysuit is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$63K/yr409K searches / yr
90-day growth
+24.7%search demand this quarter
Competition
27%top-5 click share · 32 brands · 34 sellers

Flapen Score

Maternity Bodysuit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Bodysuit is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Bodysuit market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Bodysuit 409K times last year and spent an estimated $63K. The top 5 brands take 48% of clicks. Demand peaks in Mar. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
+24.7%
Conversion, latest week
0.5%
Market size, estimated
$63Ka year
Peak month
March1.8× the quietest month
Top search term
maternity bodysuit131K searches a year

02 · Price

A sale here is worth $28.06.

Listings sell for $28.06 on average, from $15.42 to $91.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $28.06 that is $0 to $3K a year per listing.

Average price
$28.06inside the $15 to $100 sweet spot
Price range
$15.42–$91.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #3,672 within Jumpsuits, Rompers & Overalls. It carries 1,170 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
0.9%
Average rank
#3,672in Jumpsuits, Rompers & Overalls
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,170per listing
Listings tracked
62

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Maternity Bodysuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

34

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

27%

Top 20: 60%

Open market

46%

  • Brand 113%
  • Brand 212%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Maternity Bodysuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Maternity Bodysuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity bodysuit131K/yr
  • maternity overall shorts25K/yr
  • pregnancy bodysuit28K/yr
  • nursing romper17K/yr
  • maternity body suit23K/yr
  • maternity jumpsuit shorts20K/yr
  • maternity onesie bodysuit36K/yr
  • poshdivah maternity13K/yr
  • poshdivah16K/yr
  • maternity overalls shorts8K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Bodysuit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Size-Overall”
9.3%of orders come back
“Too short”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Maternity Bodysuit questions

Answered from the same tracked data.