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Maternity Athletic Dress

Maybe

Products sell for $33.93 on average, inside the sweet spot. But buyers convert on only 0.4% of searches, so Maternity Athletic Dress is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$37K/yr308K searches / yr
90-day growth
+89.9%search demand this quarter
Competition
40%top-5 click share · 14 brands · 17 sellers

Flapen Score

Maternity Athletic Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Athletic Dress is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Athletic Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Athletic Dress 308K times last year and spent an estimated $37K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +89.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
308K
Growth, 90 days vs prior 90
+89.9%
Conversion, latest week
0.4%
Market size, estimated
$37Ka year
Peak month
June12.9× the quietest month
Top search term
maternity athletic dress112K searches a year

02 · Price

A sale here is worth $33.93.

Listings sell for $33.93 on average, from $18.13 to $44.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.93 that is $0 to $3K a year per listing.

Average price
$33.93inside the $15 to $100 sweet spot
Price range
$18.13–$44.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #3,517 within Shops. It carries 681 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#3,517in Shops
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
681per listing
Listings tracked
36

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Maternity Athletic Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

14 flat

Sellers

17

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

25%

  • Brand 140%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Maternity Athletic Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.9×

Search terms

Top Maternity Athletic Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maternity athletic dress112K/yr
  • maternity tennis dress63K/yr
  • maternity active dress27K/yr
  • maternity golf dress21K/yr
  • maternity workout dress17K/yr
  • athletic maternity dress10K/yr
  • maternity sports dress8K/yr
  • maternity golf outfit7K/yr
  • athletic dress maternity7K/yr
  • crz yoga maternity dress8K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Athletic Dress

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
27%of negative reviews mention “Size-Overall”
10.5%of orders come back
“Dress is very short”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Maternity Athletic Dress questions

Answered from the same tracked data.