Maternity Athletic Dress
Worth a lookShows a sweet-spot price point ($33.93 avg), but weak search conversion (0.4%) keeps it on the watch list.
Avg price
Incredible$33.93avg listing price — sweet spot $15–$100
Price range
Incredible$18.13–$44.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+89.9%90-day search growth — must beat 0% to launch
Competition
Great40%top-5 click share — an open shelf
Review moat
Good680.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Bad$37K$37K/yr · 308K searches
Returns
Bad10.5%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Is maternity athletic dress profitable on Amazon?
According to Flapen's Amazon United States niche tracking, maternity athletic dress is a $37K/yr Amazon United States market (308K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
maternity athletic dress market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $42K–$51K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #3,517
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 1.8%
- Avg brand age
- 30 months
- Avg seller age
- 183 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
14 flat
Sellers
17
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
40%
Top 20: 79%
Open market
25%
- Maacie40%
- G4Free9%
- MOMANDA8%
- BDITANLE7%
- CRZ YOGA6%
- Ingrid & Isabel6%
maternity athletic dress demand & seasonality
Weekly Amazon search volume, last 53 weeks — +89.9% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.9×
Top maternity athletic dress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- maternity athletic dress112K/yr
- maternity tennis dress63K/yr
- maternity active dress27K/yr
- maternity golf dress21K/yr
- maternity workout dress17K/yr
- athletic maternity dress10K/yr
- maternity sports dress8K/yr
- maternity golf outfit7K/yr
- athletic dress maternity7K/yr
- crz yoga maternity dress8K/yr
Top maternity athletic dress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maacie Maternity Tennis Dress with Shorts & Built in Bra Scoop Neck Sleeveless A-line Workout Golf Dress with Pocket Black XXL
Maacie$40.134.2★510 rev
Maacie Maternity Tennis Dress with Shorts & Built in Bra Scoop Neck Sleeveless A-line Workout Golf Dress with Pocket Black S
Maacie$42.424.2★510 rev
POSHDIVAH Womens Creamluxe Maternity Tennis Golf Skirts Built-in Shorts with Pockets - High Waist Stretchy A-Line for Pregnancy Workout Yoga Black Medium
POSHDIVAH$25.464.9★70 rev
G4Free Maternity Athletic Dress for Tennis Golf Sleeveless Pregnancy Knee Length Lounge Dresses Summer Wear (Gray Lilac M)
G4Free$27.764.2★20 rev
Maacie Maternity Tennis Dress with Shorts & Built in Bra Scoop Neck Sleeveless A-line Workout Golf Dress with Pocket Light Blue XXL
Maacie$41.484.2★510 rev
Newest
by launch dateG4Free Maternity Athletic Dress for Tennis Golf Sleeveless Pregnancy Knee Length Lounge Dresses Summer Wear (Gray Lilac M)
G4Free$27.7620 rev
G4Free Maternity Golf Dress Polo Neck UPF 50+ Ruched Sides Sleeveless Pregnancy Casual Dresses for Tennis (Black M)
G4Free$27.7720 rev
Ingrid & Isabel | Maternity Active Dress | Built-in Shorts (Black | Medium)
Ingrid & Isabel$38.3329 rev
Ingrid & Isabel | Maternity Active Dress | Built-in Shorts (Black | Large)
Ingrid & Isabel$38.1529 rev
Motherhood Maternity Womens Sleeveless Active Scoop Neck Pregnancy Tennis Dress with Built-in Shorts and Side Pockets Black/White Contrast Large
Motherhood Maternity$40.565 rev
Trending
90-day click momentumG4Free Maternity Golf Dress Polo Neck UPF 50+ Ruched Sides Sleeveless Pregnancy Casual Dresses for Tennis (Black M)
G4Free$27.774.2★
Ingrid & Isabel | Maternity Active Dress | Built-in Shorts (Black | Large)
Ingrid & Isabel$38.154.6★
G4Free Maternity Athletic Dress for Tennis Golf Sleeveless Pregnancy Knee Length Lounge Dresses Summer Wear (Gray Lilac M)
G4Free$27.764.2★
Ingrid & Isabel | Maternity Active Dress | Built-in Shorts (Black | Medium)
Ingrid & Isabel$38.334.6★
M MOTEEPI Women Sleeveless Maternity Dress Split Ruched Pregnancy Outfit with Built in Shorts and Bra for Summer Lounge Travel Vacation Casual Lime Green XX-Large
M MOTEEPI$27.864.4★
What reviews say buyers love and hate about maternity athletic dress
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“fits like a glove”
“Good quality”
“has a comfortable stretch”
“Love the material”
“Buttery soft and so cute”
“I like the color”
“Not see through”
“I also love the pockets—theyre super convenient and actually useful”
“This is worth every penny”
What buyers complain about
“Dress is very short”
“Material is weird nothing like the picture”
“However, what was extremely disappointing is that it arrived used”
“Material is too heavy”
“Broken strap”
“So uncomfortable”
“Arrived with a huge hole in the left leg”
“It doesnt have much stretch”
“Not stretchy for the belly”
“Cheap”
Top return reasons
Common maternity athletic dress questions
- Is maternity athletic dress profitable to sell on Amazon United States?
- The niche generates $37K/yr across 36 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +89.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the maternity athletic dress niche?
- 14 brands and 17 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in maternity athletic dress?
- Top complaints mined from reviews: Size-Overall, Material Quality, Product Condition. The return rate is 10.5% — above our launch gate.
- When does demand for maternity athletic dress peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 12.9× the quietest.
- What does it cost to enter the maternity athletic dress niche?
- Listings span $18.13–$44.12; the average listing price is $33.93 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.