Skip to content

Maternity Athletic Dress

Maybe

Products sell for $33.93 on average, inside the sweet spot. But buyers convert on only 0.4% of searches, so Maternity Athletic Dress is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$37K/yr308K searches / yr
90-day growth
+89.9%search demand this quarter
Competition
40%top-5 click share · 14 brands · 17 sellers

Flapen Score

Maternity Athletic Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maternity Athletic Dress is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maternity Athletic Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Maternity Athletic Dress 308K times last year and spent an estimated $37K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +89.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
308K
Growth, 90 days vs prior 90
+89.9%
Conversion, latest week
0.4%
Market size, estimated
$37Ka year
Peak month
June12.9× the quietest month
Top search term
maternity athletic dress112K searches a year

02 · Price

A sale here is worth $33.93.

Listings sell for $33.93 on average, from $18.13 to $44.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.93 that is $0 to $3K a year per listing.

Average price
$33.93inside the $15 to $100 sweet spot
Price range
$18.13–$44.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #3,517 within Shops. It carries 681 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#3,517in Shops
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
681per listing
Listings tracked
36

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Maternity Athletic Dress products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

17

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 79%

Open market

25%

  • Maacie40%
  • G4Free9%
  • MOMANDA8%
  • BDITANLE7%
  • CRZ YOGA6%
  • Ingrid & Isabel6%

Demand

Maternity Athletic Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 12.9×

Search terms

Top Maternity Athletic Dress search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maternity athletic dress112K/yr
  • maternity tennis dress63K/yr
  • maternity active dress27K/yr
  • maternity golf dress21K/yr
  • maternity workout dress17K/yr
  • athletic maternity dress10K/yr
  • maternity sports dress8K/yr
  • maternity golf outfit7K/yr
  • athletic dress maternity7K/yr
  • crz yoga maternity dress8K/yr

Reviews and returns

What reviews say buyers love and hate about Maternity Athletic Dress

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Comfort-Overall”
27%of negative reviews mention “Size-Overall”
10.5%of orders come back
“Dress is very short”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Maternity Athletic Dress questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data