Matching Underwear for Couples

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -55.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months

316K

Growth, 90 days vs prior 90

-55.7%

Conversion, latest week

0.0%

Market size, estimated

$2Ka year

Peak month

February6.6× the quietest month

Top search term

matching underwear for couples139K searches a year

Listings sell for $18.76 on average, from $6.56 to $64.51. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $18.76 that is $0 to $2K a year per listing.

Average price

$18.76inside the $15 to $100 sweet spot

Price range

$6.56–$64.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.7%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #19,134 within Lingerie. It carries 968 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

89%

Out of stock, average day

13.9%

Average rank

#19,134in Lingerie

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

968per listing

Listings tracked

56

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months