Matching Rings

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-19.3%

Conversion, latest week

0.3%

Market size, estimated

$62Ka year

Peak month

December1.9× the quietest month

Top search term

couples rings253K searches a year

Listings sell for $23.97 on average, from $4.12 to $112.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.97 that is $0 to $2K a year per listing.

Average price

$23.97inside the $15 to $100 sweet spot

Price range

$4.12–$112.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.5%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #4,197 within Jewelry. It carries 1,951 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

95%

Out of stock, average day

1.9%

Average rank

#4,197in Jewelry

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

1,951per listing

Listings tracked

128

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months