Matching Pjs for Couples

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-30.3%

Conversion, latest week

0.1%

Market size, estimated

$48Ka year

Peak month

December12.5× the quietest month

Top search term

matching pjs for couples384K searches a year

Listings sell for $22.91 on average, from $10.43 to $49.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.91 that is $0 to $2K a year per listing.

Average price

$22.91inside the $15 to $100 sweet spot

Price range

$10.43–$49.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #10,601 within Sleep & Lounge. It carries 687 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

96%

Out of stock, average day

11.6%

Average rank

#10,601in Sleep & Lounge

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

687per listing

Listings tracked

49

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months