Matching Pajamas for Couples

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

3.5M

Growth, 90 days vs prior 90

-33.4%

Conversion, latest week

0.1%

Market size, estimated

$90Ka year

Peak month

December20.5× the quietest month

Top search term

matching pajamas for couples1.5M searches a year

Listings sell for $23.48 on average, from $10.16 to $58.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $23.48 that is $0 to $2K a year per listing.

Average price

$23.48inside the $15 to $100 sweet spot

Price range

$10.16–$58.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #7,209 within Sleep & Lounge. It carries 1,030 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

11.7%

Average rank

#7,209in Sleep & Lounge

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,030per listing

Listings tracked

40

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months