Matching Necklace for Couples

Shoppers searched for this 766K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

766K

Growth, 90 days vs prior 90

-20.2%

Conversion, latest week

0.5%

Market size, estimated

$85Ka year

Peak month

December2.9× the quietest month

Top search term

matching necklaces101K searches a year

Listings sell for $20.93 on average, from $6.57 to $147.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.93 that is $2K to $5K a year per listing.

Average price

$20.93inside the $15 to $100 sweet spot

Price range

$6.57–$147.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #3,188 within Jewelry. It carries 1,252 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#3,188in Jewelry

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,252per listing

Listings tracked

20

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months