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Matching Hoodies for Couples

Fail

Demand is soft, at -55.3% this quarter, so Matching Hoodies for Couples is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$87K/yr739K searches / yr
90-day growth
-55.3%search demand this quarter
Competition
25%top-5 click share · 38 brands · 69 sellers

Flapen Score

Matching Hoodies for Couples against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Matching Hoodies for Couples is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matching Hoodies for Couples market on Amazon at a glance

Shoppers on Amazon United States searched for Matching Hoodies for Couples 739K times last year and spent an estimated $87K. The top 5 brands take 46% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 739K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
739K
Growth, 90 days vs prior 90
-55.3%
Conversion, latest week
0.3%
Market size, estimated
$87Ka year
Peak month
December6.5× the quietest month
Top search term
matching hoodies for couples137K searches a year

02 · Price

A sale here is worth $37.84.

Listings sell for $37.84 on average, from $7.99 to $70.31. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $37.84 that is $0 to $4K a year per listing.

Average price
$37.84inside the $15 to $100 sweet spot
Price range
$7.99–$70.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #41,600 within Hoodies. It carries 3,361 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
56%
Out of stock, average day
3.9%
Average rank
#41,600in Hoodies
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
3,361per listing
Listings tracked
63

04 · Newcomers

3 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Matching Hoodies for Couples products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

69

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

25%

Top 20: 62%

Open market

50%

  • Brand 119%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Matching Hoodies for Couples search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Matching Hoodies for Couples search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matching hoodies for couples137K/yr
  • matching hoodies101K/yr
  • couples hoodies103K/yr
  • couple hoodies62K/yr
  • matching couple hoodies37K/yr
  • couples hoodie29K/yr
  • couple hoodie19K/yr
  • couples matching hoodies24K/yr
  • matching couples hoodies21K/yr
  • matching sweatshirts for couples25K/yr

Reviews and returns

What reviews say buyers love and hate about Matching Hoodies for Couples

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Didn't fit”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Matching Hoodies for Couples questions

Answered from the same tracked data.