Matching Doll and Girl Clothes
FailBuyers convert on only 0.6% of searches, so Matching Doll and Girl Clothes is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $57K/yr494K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 24%top-5 click share · 18 brands · 21 sellers
Flapen Score
Matching Doll and Girl Clothes against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Matching Doll and Girl Clothes is stronger. Inside it, weaker.
Market
The Matching Doll and Girl Clothes market on Amazon at a glance
Shoppers on Amazon United States searched for Matching Doll and Girl Clothes 494K times last year and spent an estimated $57K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 494K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $57Ka year
- Peak month
- December7.4× the quietest month
- Top search term
- matching doll and girl clothes63K searches a year
02 · Price
A sale here is worth $19.12.
Listings sell for $19.12 on average, from $7.08 to $39.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.12 that is $0 to $2K a year per listing.
- Average price
- $19.12inside the $15 to $100 sweet spot
- Price range
- $7.08–$39.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #312 within Sleepwear & Robes. It carries 897 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 12.5%
- Average rank
- #312in Sleepwear & Robes
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 897per listing
- Listings tracked
- 96
04 · Newcomers
0 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Matching Doll and Girl Clothes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
21
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
24%
Top 20: 53%
Open market
22%
- Brand 133%
- Brand 214%
- Brand 312%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Matching Doll and Girl Clothes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Matching Doll and Girl Clothes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matching doll and girl clothes63K/yr
- american girl doll matching outfits49K/yr
- doll and me matching outfits49K/yr
- girl and doll matching outfits47K/yr
- american girl doll pajamas28K/yr
- american girl matching outfits24K/yr
- doll and girl matching outfit23K/yr
- 18 inch doll pajamas23K/yr
- matching doll and girl pajamas24K/yr
- matching girl and doll clothes26K/yr
Reviews and returns
What reviews say buyers love and hate about Matching Doll and Girl Clothes
We read the reviews and the return reasons for every product selling here.
“Runs big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matching Doll and Girl Clothes questions
Answered from the same tracked data.









