Is masters hat profitable to sell on Amazon United States?

The niche generates $7K/yr across 68 tracked products. 5 of 17 products launched in the last 360 days are still selling. 90-day search growth is +175.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the masters hat niche?

43 brands and 92 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in masters hat?

Top complaints mined from reviews: Size-Overall, Wrinkles, Quality-Overall. The return rate is 4.1%.

When does demand for masters hat peak?

Demand peaks in Mar–Apr; the busiest month runs 17.8× the quietest.

What does it cost to enter the masters hat niche?

Listings span $8.91–$44.42; the average listing price is $23.91 (sweet spot $15–$100). The average incumbent carries 2,067 reviews — the moat a new listing must climb.

Masters Hat

Worth a look

Shows demand growing +175.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+175.7%

90-day search growth — must beat 0% to launch

Avg price

Incredible$23.91

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$8.91–$44.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,067.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Market size

Bad$7K

$7K/yr · 163K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Is masters hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, masters hat is a $7K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

masters hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $72K–$96K; units × avg price
Conversion rate: 0.2%
Avg BSR: #8,243
Page quality: 0%
Prime: 88%
Sponsored: 62%
Out of stock: 6.4%
Avg brand age: 36 months
Avg seller age: 154 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

28%

Top 20: 66%

Open market

47%

Generic15%
Titleist11%
Olive Loves Apple9%
KBETHOS7%
Solobird Golf Co6%
Falari6%

masters hat demand & seasonality

Weekly Amazon search volume, last 104 weeks — +175.7% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 17.8×

Open Trend

Top masters hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

masters hat80K/yr +170.5%0.4% conv.
masters golf hat34K/yr +149.1%0.4% conv.
masters golf hats10K/yr +352.2%0.2% conv.
masters hats10K/yr +197.4%0.1% conv.
masters hats for men golf7K/yr +223.5%0.3% conv.
masters hat women6K/yr +110.5%0.8% conv.
the masters golf hat4K/yr +143.0%0.2% conv.
masters cap4K/yr +355.6%0.8% conv.
the masters hat4K/yr +105.0%0.1% conv.
green masters hat5K/yr +182.1%0.8% conv.

All search terms

Top masters hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KB-LOW KGN Classic Cotton Dad Hat Adjustable Plain Cap. Polo Style Low Profile (Unstructured) (Classic) Kelly Green Adjustable

KBETHOS$9.204.4★28,948 rev

Amen Golf Hat - Augusta Embroidered Adjustable Cotton Dad Cap White

Generic$31.915.0★3 rev

Falari Baseball Cap Adjustable Size for Running Workouts and Outdoor Activities All Seasons (1pc Kelly Green)

Falari$9.004.5★21,391 rev

Augusta Georgia Embroidered Golf Dad Hat Green Cap with Gold Lettering Augusta Hat for 2026 Golf Tournament

Front Row Threads$34.360.0★0 rev

Dirty Birdies Social Club Funny Golf Womens Classic 5 High Crown Panel Foam Front Trucker Mesh Snap Back Trucker Hat White/Kelly

Olive Loves Apple$23.264.6★36 rev

Newest

by launch date

Augusta Georgia Embroidered Golf Dad Hat Green Cap with Gold Lettering Augusta Hat for 2026 Golf Tournament

Front Row Threads$34.360 rev

3mo ago

Embroidered Golf Hat for Men Women Green

Generic$16.223 rev

5mo ago

Eurzom 1 Pcs Green Golf Hats for Men Women Tournament Golf Ball Cap Gifts Trucker Caddy Embroidered Adjustable Cotton

Eurzom$13.195 rev

5mo ago

Golf Hat for Men - Golf Snapback - Fun Hat for Golfing - Rope Golf Hat for Men and Women - Make More Birdies (US Alpha Medium Large White Camo)

Solobird Golf Co$34.56253 rev

6mo ago

SockFrenzy Funny Skull Golf Hats for Men 2026 Dad hat Baseball Cap

SockFrenzy$21.4036 rev

7mo ago

What reviews say buyers love and hate about masters hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent quality”

Size-Overall21%

“not too tight”

Value For Money7%

“Worth the money”

Comfort-Overall6%

“the hat itself is actually really comfortable”

Color5%

“Love the color”

Advertised Vs Actual Product5%

“As advertised”

Shape/Style4%

“Very flattering”

Material Quality3%

“Good material”

Breathability3%

“Great quality and a nice material that is breathable”

Design-Overall3%

“Awesome Design”

What buyers complain about

Size-Overall25%

“the fit just did not work out”

Wrinkles7%

“Came folded in half and crinkled”

Quality-Overall5%

“Overpriced for the lack of quality youre getting”

Shape/Style5%

“Doesn't hold the shape”

Advertised Vs Actual Product3%

“Doesn't look like picture”

Durability3%

“I am somewhat doubtful that the cap will withstand a full season of use”

Stitch/Finish/Polish2%

“floppy where it should be sewn in tighter”

Sweat Resistance2%

“it's going to leave a sweat stain”

Value For Money2%

“wasted my money on this one”

Product Condition2%

“Item was used and not new”

Top return reasons

Size-Overall64%

Color10%

Shape/Style5%

Advertised Vs Actual Product4%

Material Quality3%

Quality-Overall2%