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Masters Hat

Maybe

Search demand grew +175.7% this quarter. But shoppers spend only $7K a year here, so Masters Hat is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$7K/yr163K searches / yr
90-day growth
+175.7%search demand this quarter
Competition
28%top-5 click share · 43 brands · 92 sellers

Flapen Score

Masters Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Masters Hat is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masters Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Masters Hat 163K times last year and spent an estimated $7K. The top 5 brands take 47% of clicks. Demand peaks in Mar–Apr. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +175.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+175.7%
Conversion, latest week
0.2%
Market size, estimated
$7Ka year
Peak month
April17.8× the quietest month
Top search term
masters hat80K searches a year

02 · Price

A sale here is worth $23.91.

Listings sell for $23.91 on average, from $8.91 to $44.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.91 that is $0 to $2K a year per listing.

Average price
$23.91inside the $15 to $100 sweet spot
Price range
$8.91–$44.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #8,243 within Baseball Caps. It carries 2,067 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
88%
Out of stock, average day
6.4%
Average rank
#8,243in Baseball Caps
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,067per listing
Listings tracked
68

04 · Newcomers

Amazon counts 5 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Masters Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$133$266$398$5311101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

43 rising

Sellers

92

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

28%

Top 20: 66%

Open market

47%

  • Generic15%
  • Titleist11%
  • Olive Loves Apple9%
  • KBETHOS7%
  • Solobird Golf Co6%
  • Falari6%

Demand

Masters Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 17.8×

Search terms

Top Masters Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masters hat80K/yr
  • masters golf hat34K/yr
  • masters golf hats10K/yr
  • masters hats10K/yr
  • masters hats for men golf7K/yr
  • masters hat women6K/yr
  • the masters golf hat4K/yr
  • masters cap4K/yr
  • the masters hat4K/yr
  • green masters hat5K/yr

Reviews and returns

What reviews say buyers love and hate about Masters Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.04

the fit just did not work out

Too small

Runs a little big

Wrinkles7%−0.11

Came folded in half and crinkled

This came so rolled up I couldn't get the creases out

some of the creases are beyond steam

Quality-Overall5%+2.49

Overpriced for the lack of quality youre getting

A touch lower quality than expected

The quality is not great at all

Shape/Style5%−0.02

Doesn't hold the shape

it didn't keep its shape and flopped unevenly

They style is just a bit off for me

Advertised Vs Actual Product3%+0.10

Doesn't look like picture

not as pictured at all

Not what it says

Love

Quality-Overall23%+2.49

Excellent quality

Good quality construction

Quality is solid

Size-Overall21%−0.04

not too tight

It fits snug

Fit great

Value For Money7%+0.46

Worth the money

Great value

Good value for the price

Comfort-Overall6%+0.40

the hat itself is actually really comfortable

very comfortable

comfortable to wear

Color5%−0.02

Love the color

I love the pink color

The color is vivid

Return

4.1% Return rate 90% Fixable by listing

Size-Overall64%███▇██

the fit just did not work out

Too small

Runs a little big

Color10%▆▄▅█▅▆
Shape/Style5%▆▇▆▅▅█

Doesn't hold the shape

it didn't keep its shape and flopped unevenly

They style is just a bit off for me

Advertised Vs Actual Product4%▆▇▇▅▆█

Doesn't look like picture

not as pictured at all

Not what it says

Material Quality3%▆▆▆▆▅█

FAQ

Common Masters Hat questions

Answered from the same tracked data.