Masquerade Mask for Men

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $568K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-32.3%

Conversion, latest week

2.1%

Market size, estimated

$568Ka year

Peak month

October5.4× the quietest month

Top search term

masquerade mask for men823K searches a year

Listings sell for $15.25 on average, from $6.63 to $60.75. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $15.25 that is $4K to $8K a year per listing.

Average price

$15.25inside the $15 to $100 sweet spot

Price range

$6.63–$60.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

9.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #132 within Masks. It carries 775 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#132in Masks

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

775per listing

Listings tracked

111

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months