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Masquerade Ball Gowns

Fail

Demand is soft, at -53.0% this quarter, so Masquerade Ball Gowns is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$16K/yr616K searches / yr
90-day growth
-53.0%search demand this quarter
Competition
7%top-5 click share · 129 brands · 149 sellers

Flapen Score

Masquerade Ball Gowns against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Masquerade Ball Gowns is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masquerade Ball Gowns market on Amazon at a glance

Shoppers on Amazon United States searched for Masquerade Ball Gowns 616K times last year and spent an estimated $16K. The top 5 brands take 31% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
616K
Growth, 90 days vs prior 90
-53.0%
Conversion, latest week
0.0%
Market size, estimated
$16Ka year
Peak month
October3.4× the quietest month
Top search term
plus size ball gown112K searches a year

02 · Price

A sale here is worth $64.96.

Listings sell for $64.96 on average, from $6.66 to $257.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $64.96 that is $0 to $6K a year per listing.

Average price
$64.96inside the $15 to $100 sweet spot
Price range
$6.66–$257.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
26.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #5,007 within Dresses. It carries 576 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
9.2%
Average rank
#5,007in Dresses
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
576per listing
Listings tracked
427

04 · Newcomers

7 of last year's 170 launches cleared the first-year sales bar.

170 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
170
Successful launches
7Amazon's first-year sales bar
Average brand age
29 months

Products

Top Masquerade Ball Gowns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 7% of clicks. An open shelf where new products get seen.

Brands

129 falling

Sellers

149

Top-5 brand share

31%

Top 20: 65%

Top-5 click share

7%

Top 20: 19%

Open market

71%

  • Brand 18%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Masquerade Ball Gowns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Masquerade Ball Gowns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plus size ball gown112K/yr
  • sequin maxi dress48K/yr
  • sequin gown52K/yr
  • masquerade ball gowns150K/yr
  • long sequin dress47K/yr
  • sequin long dress30K/yr
  • black ball gowns20K/yr
  • ball gown for women18K/yr
  • sequin gowns for women formal23K/yr
  • black sequin gown14K/yr

Reviews and returns

What reviews say buyers love and hate about Masquerade Ball Gowns

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
26.8%of orders come back
“Does not fit well”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Masquerade Ball Gowns questions

Answered from the same tracked data.