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Mary Poppins Gifts

Fail

Shoppers spend an estimated $18K a year here, so Mary Poppins Gifts is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$18K/yr45K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
89%top-5 click share · 8 brands · 10 sellers

Flapen Score

Mary Poppins Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mary Poppins Gifts is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mary Poppins Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Mary Poppins Gifts 45K times last year and spent an estimated $18K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
2.4%
Market size, estimated
$18Ka year
Peak month
December6.3× the quietest month
Top search term
mary poppins gifts40K searches a year

02 · Price

A sale here is worth $16.16.

Listings sell for $16.16 on average, from $9.31 to $36.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.16 that is $0 to $2K a year per listing.

Average price
$16.16inside the $15 to $100 sweet spot
Price range
$9.31–$36.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #54,740 within Socks & Hosiery. It carries 159 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#54,740in Socks & Hosiery
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
159per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mary Poppins Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

10

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Brand 155%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 7%)

Demand

Mary Poppins Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 6.3×

Reviews and returns

What reviews say buyers love and hate about Mary Poppins Gifts

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Value For Money”
2.4%of orders come back
“A bit pricey for a spoon”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Mary Poppins Gifts questions

Answered from the same tracked data.