Mary Jane Shoes for Girls
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$23.35avg listing price — sweet spot $15–$100
Price range
Great$6.36–$43.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,451.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$133K$133K/yr · 2.2M searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
Is mary jane shoes for girls profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mary jane shoes for girls is a $133K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
mary jane shoes for girls market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $292K–$350K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.5%
- Avg brand age
- 44 months
- Avg seller age
- 141 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
52
Top-5 brand share
62%
Top 20: 90%
Top-5 click share
13%
Top 20: 34%
Open market
34%
- Stelle23%
- Wulubaba16%
- The Children's Place9%
- Amazon Essentials8%
- Felix & Flora7%
- JABASIC5%
mary jane shoes for girls demand & seasonality
Weekly Amazon search volume, last 36 weeks — -19.9% search growth over the last 90 days.Top mary jane shoes for girls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- black shoes for girls235K/yr
- school shoes for girls231K/yr
- toddler girl dress shoes312K/yr
- mary jane shoes for girls272K/yr
- girls mary jane shoes185K/yr
- girls black shoes144K/yr
- flats for girls86K/yr
- zapatos blancos para nias49K/yr
- toddler dress shoes girls110K/yr
- girls dress shoes size 384K/yr
Top mary jane shoes for girls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stelle Girls School Shoes Mary Jane Uniform Dress Shoes (Little/Big Kids)(Black 12ML)
Stelle$21.634.6★474 rev
Stelle School Shoes for Girls Mary Jane Dress Shoes Uniform Flats (Little/Big Kids)(Black 12ML)
Stelle$21.424.7★543 rev
Wulubaba Girls Dress Shoes Black Mary Jane Flats School Uniform Shoes for Toddler Little and Big Girls Black 11
Wulubaba$23.324.6★786 rev
Stelle Girls School Shoes Chunky Oxford Mary Jane Flats (Little/Big Kids)(Black 13ML)
Stelle$22.084.4★288 rev
Felix & Flora Girls Toddler Little Ballet Shoes Size 8 - Flower Girls Mary Jane Flats Dress Shoes Party Wedding(White 8 Toddler)
Felix & Flora$28.164.3★2,574 rev
Newest
by launch date
Girls Dress Shoes Black Mary Jane Flats Round Toe School Uniform Shoes Non-Slip Sole for Little and Big Girls Black 13
Wulubaba$24.3053 rev
Wulubaba Toddler Girls Dress Shoes with Bow Mary Jane Ballet Flats for Flower Girl Wedding Party Toddler Little Kids Pink 8
Wulubaba$22.4632 rev
Wulubaba Toddler Girls Dress Shoes Mary Jane Princess Shoes with Sparkly Tulle Bow and Heart Charm Toddler Little Kids Wedding Party Flats White
Wulubaba$23.4942 rev
Parisex Girls Black Dress Shoes Low Heels Character Shoes Mary Jane Princess Flats for School Wedding Party Church Toddler 7
Parisex$17.8256 rev
Wulubaba Girls Dress Shoes Mary Jane Flats for Toddler and Little Kid Flower Girl Wedding Party Formal with Strap White 11
Wulubaba$22.6037 rev
Trending
90-day click momentumWulubaba Toddler Girls Dress Shoes Mary Jane Princess Shoes with Sparkly Tulle Bow and Heart Charm Toddler Little Kids Wedding Party Flats White
Wulubaba$23.494.8★
Girls Dress Shoes Black Mary Jane Flats Round Toe School Uniform Shoes Non-Slip Sole for Little and Big Girls Black 13
Wulubaba$24.304.6★
Wulubaba Toddler Girls Dress Shoes with Bow Mary Jane Ballet Flats for Flower Girl Wedding Party Toddler Little Kids Pink 8
Wulubaba$22.464.9★
Wulubaba Toddler Girls Dress Shoes Mary Jane Flats with Bow School Uniform Shoes for Toddler/Little Girls Black 7
Wulubaba$23.644.9★
Parisex Girls Black Dress Shoes Low Heels Character Shoes Mary Jane Princess Flats for School Wedding Party Church Toddler 7
Parisex$17.824.2★
What reviews say buyers love and hate about mary jane shoes for girls
What buyers praise and complain about, mined from review topics.What buyers love
“Fits her little feet perfectly”
“The shoes are great quality”
“Light and comfortable”
“the colors are so cute”
“Durable shoes”
“Good price”
“Easy use”
“The style is spot on”
“lightweight”
“Look like the image”
What buyers complain about
“Running small”
“Falling apart”
“Strap broke after one use”
“Unimpressed with quality”
“Received used shoes”
“Cheaply made and uncomfortable”
“NOT White”
“These shoes are pretty stiff”
“The ankle part broke the first hour of wearing them to the event”
“a little narrow”
Top return reasons
Common mary jane shoes for girls questions
- Is mary jane shoes for girls profitable to sell on Amazon United States?
- The niche generates $133K/yr across 204 tracked products. 5 of 60 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the mary jane shoes for girls niche?
- 46 brands and 52 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in mary jane shoes for girls?
- Top complaints mined from reviews: Size-Overall, Durability, Strap/String Quality. The return rate is 11.5% — above our launch gate.
- What does it cost to enter the mary jane shoes for girls niche?
- Listings span $6.36–$43.12; the average listing price is $23.35 (sweet spot $15–$100). The average incumbent carries 1,451 reviews — the moat a new listing must climb.