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Marvel Pajamas

Fail

The top 5 brands take 98% of clicks, so Marvel Pajamas is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$162K/yr809K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
26%top-5 click share · 8 brands · 18 sellers

Flapen Score

Marvel Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Marvel Pajamas is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marvel Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Marvel Pajamas 809K times last year and spent an estimated $162K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 809K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
809K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
1.0%
Market size, estimated
$162Ka year
Top search term
spiderman pajamas272K searches a year

02 · Price

A sale here is worth $20.71.

Listings sell for $20.71 on average, from $10.37 to $37.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $20.71 that is $2K to $5K a year per listing.

Average price
$20.71inside the $15 to $100 sweet spot
Price range
$10.37–$37.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #317 within Clothing. It carries 1,056 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
5.5%
Average rank
#317in Clothing
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,056per listing
Listings tracked
72

04 · Newcomers

14 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
14Amazon's first-year sales bar
Average brand age
35 months

Products

Top Marvel Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

18

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

26%

Top 20: 61%

Open market

1%

  • Brand 183%
  • Brand 28%
  • Brand 35%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Marvel Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26DecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 4.6× · 7 of 12 months tracked

Search terms

Top Marvel Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman pajamas272K/yr
  • spiderman pjs96K/yr
  • hulk pajamas37K/yr
  • spider man pajamas35K/yr
  • spiderman pjs for boys37K/yr
  • spidey pajamas32K/yr
  • spiderman pajamas 5t38K/yr
  • spider man pjs28K/yr
  • spiderman pajamas 4t33K/yr
  • spiderman pj21K/yr

Reviews and returns

What reviews say buyers love and hate about Marvel Pajamas

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
45%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Shirt was to short”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Marvel Pajamas questions

Answered from the same tracked data.