Marvel Masks
FailShoppers spend an estimated $12K a year here, so Marvel Masks is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $12K/yr41K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 26%top-5 click share · 23 brands · 215 sellers
Flapen Score
Marvel Masks against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Marvel Masks is stronger. Inside it, weaker.
Market
The Marvel Masks market on Amazon at a glance
Shoppers on Amazon United States searched for Marvel Masks 41K times last year and spent an estimated $12K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $12Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- marvel masks15K searches a year
02 · Price
A sale here is worth $48.46.
Listings sell for $48.46 on average, from $6.03 to $235.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $48.46 that is $0 to $5K a year per listing.
- Average price
- $48.46inside the $15 to $100 sweet spot
- Price range
- $6.03–$235.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #555 within Boys. It carries 475 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 91%
- Out of stock, average day
- 5.5%
- Average rank
- #555in Boys
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 475per listing
- Listings tracked
- 46
04 · Newcomers
7 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Marvel Masks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marvel Avengers Hero Mask Multipack Iron Man & Hulk Mask 2-Pack Super Hero Roleplay Toys for Kids Ages 5 and Up (Amazon Exclusive)
- Price
- $19.26
- Rating
- 4.7/5
- Reviews
- 424
- Age
- 1y ago

Marvel Emoticon Party Masks 8 Count - Assorted Paper Superhero Masks For Kids Unique & Fun Design - Perfect For Birthday & Themed Parties One Size Fits All
- Price
- $6.03
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 5y ago

Avazera Superhero mask for KidsSuper hero Costumes Childrens Birthday Parties Boy Toys Gifts for Halloween Cosplay Parties (Superhero 3-PCS)
- Price
- $21.62
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 11mo ago

Avazera Superhero mask for KidsSuper hero Costumes Childrens Birthday Parties Boy Toys Gifts for Halloween Cosplay Parties (Superhero 4-PCS)
- Price
- $25.57
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 11mo ago

Avazera Superhero mask for KidsSuper hero Costumes Childrens Birthday Parties Boy Toys Gifts for Halloween Cosplay Parties (Blue mask)
- Price
- $10.11
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Spider Hero Mechanical Eyes Homecoming Mask - Super Hero Full Mask Moving Lenses Cosplay Wearable Prop
- Price
- $48.86
- Rating
- 3.9/5
- Reviews
- 110
- Age
- 1y ago

LURICO 35pcs Masks for Kids - Felt Masks for Birthday Parties & Halloween Cosplay Toys for Boys & Girls
- Price
- $17.88
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 5y ago

Shampoer Spider Superhero Dynamic Mask - Remote LED Light & Moving Mech Eyes for Immersive Hero Experience Nice Choice for Superhero Fans
- Price
- $58.74
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 8mo ago

Masks Party Favors for Kids 16 Packs Supplies for Kids Dress Up Birthday Gift Halloween Cosplay Party Masks Supplies
- Price
- $16.51
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 3y ago

Avazera Superhero mask for KidsSuper hero Costumes Childrens Birthday Parties Boy Toys Gifts for Halloween Cosplay Parties (Blue mask)
- Price
- $10.11
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 11mo ago
Newest
by launch date
Shampoer Spider Superhero Dynamic Mask - Remote LED Light & Moving Mech Eyes for Immersive Hero Experience Nice Choice for Superhero Fans
- Price
- $58.74
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 8mo ago

Marvel Legends Series Wolverine Premium Roleplay Mask Movie Gear Collectibles for Adults
- Price
- $106.09
- Rating
- 4.8/5
- Reviews
- 415
- Age
- 10mo ago

Unique Avengers Birthday Party Supplies Bundle includes 16 Party Paper Masks
- Price
- $9.97
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Spider-Man Marvel Legends Series Homecoming Electronic Expressive Mask Premium Interactive Roleplay Gear for Adults
- Price
- $118.63
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 11mo ago

Avazera Superhero mask for KidsSuper hero Costumes Childrens Birthday Parties Boy Toys Gifts for Halloween Cosplay Parties (Superhero 3-PCS)
- Price
- $21.62
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
23 rising
Sellers
215
Est. top-5 brand share
75%
Top 20: 99%
Est. top-5 click share
26%
Top 20: 71%
Open market
22%
- Marvel36%
- Avazera15%
- Unique11%
- Hasbro10%
- DOEA4%
- Spider-Man3%
Demand
Marvel Masks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Marvel Masks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marvel masks15K/yr
- avengers mask7K/yr
- marvel masks for kids8K/yr
- marvel masks for adults6K/yr
- avengers masks4K/yr
- marvel avengers costume dress up box291/yr
- marvel avengers hero mask multipack134/yr
- marvel dress up box136/yr
- marvel avengers hero mask52/yr
- marvel avengers dress up box104/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marvel Masks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









