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Marvel Croc Charms

Fail

Shoppers spend an estimated $32K a year here, so Marvel Croc Charms is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$32K/yr75K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
53%top-5 click share · 11 brands · 106 sellers

Flapen Score

Marvel Croc Charms against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Marvel Croc Charms is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marvel Croc Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Marvel Croc Charms 75K times last year and spent an estimated $32K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
4.2%
Market size, estimated
$32Ka year
Peak month
September2.9× the quietest month
Top search term
marvel croc charms22K searches a year

02 · Price

A sale here is worth $10.23.

Listings sell for $10.23 on average, from $5.34 to $19.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $10.23 that is $1K to $3K a year per listing.

Average price
$10.23under the $15 to $100 sweet spot
Price range
$5.34–$19.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #517 within Shoe, Jewelry & Watch Accessories. It carries 1,494 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#517in Shoe, Jewelry & Watch Accessories
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,494per listing
Listings tracked
27

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Marvel Croc Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

106

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

12%

  • Brand 143%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 12%)

Demand

Marvel Croc Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Marvel Croc Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marvel croc charms22K/yr
  • marvel jibbitz7K/yr
  • superhero croc charms8K/yr
  • super hero croc charms6K/yr
  • croc charms marvel6K/yr
  • marvel jibbitz for crocs6K/yr
  • avengers croc charms4K/yr
  • hulk croc charms3K/yr
  • croc charms superhero3K/yr
  • superman croc charms5K/yr

Reviews and returns

What reviews say buyers love and hate about Marvel Croc Charms

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
1.1%of orders come back
“If you decide take it off from the shoe they broke easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Marvel Croc Charms questions

Answered from the same tracked data.