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Martin Luther King Shirt

Fail

Demand is soft, at -92.5% this quarter, so Martin Luther King Shirt is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$43K/yr71K searches / yr
90-day growth
-92.5%search demand this quarter
Competition
57%top-5 click share · 12 brands · 10 sellers

Flapen Score

Martin Luther King Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Martin Luther King Shirt is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Martin Luther King Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Martin Luther King Shirt 71K times last year and spent an estimated $43K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -92.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-92.5%
Conversion, latest week
3.6%
Market size, estimated
$43Ka year
Peak month
January61.4× the quietest month
Top search term
martin luther king tshirt21K searches a year

02 · Price

A sale here is worth $16.65.

Listings sell for $16.65 on average, from $9.79 to $20.72. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $16.65 that is $0 to $2K a year per listing.

Average price
$16.65inside the $15 to $100 sweet spot
Price range
$9.79–$20.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #106,194 within T-Shirts. It carries 96 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
59%
Out of stock, average day
13.5%
Average rank
#106,194in T-Shirts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
96per listing
Listings tracked
22

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Martin Luther King Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

10

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

10%

  • Brand 138%
  • Brand 226%
  • Brand 316%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 10%)

Demand

Martin Luther King Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 61.4×

Search terms

Top Martin Luther King Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • martin luther king tshirt21K/yr
  • mlk shirt19K/yr
  • martin luther king shirt10K/yr
  • mlk t shirt8K/yr
  • mlk tshirt12K/yr

Reviews and returns

What reviews say buyers love and hate about Martin Luther King Shirt

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Color”
2.9%of orders come back
“it is still a white shirt none the less”
A buyer, on “Color”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Martin Luther King Shirt questions

Answered from the same tracked data.