Marshmello Mask
FailShoppers spend an estimated $19K a year here, so Marshmello Mask is a Fail.
- Flapen Score
- 36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 4536
- Market size
- $19K/yr111K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 31 sellers
Flapen Score
Marshmello Mask against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Marshmello Mask is stronger. Inside it, weaker.
Market
The Marshmello Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Marshmello Mask 111K times last year and spent an estimated $19K. The top 5 brands take 96% of clicks. Demand peaks in Oct. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $19Ka year
- Peak month
- October21.1× the quietest month
- Top search term
- marshmello mask34K searches a year
02 · Price
A sale here is worth $27.17.
Listings sell for $27.17 on average, from $6.54 to $54.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.17 that is $0 to $3K a year per listing.
- Average price
- $27.17inside the $15 to $100 sweet spot
- Price range
- $6.54–$54.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #4,910 within Boys. It carries 625 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 53%
- Out of stock, average day
- 24.7%
- Average rank
- #4,910in Boys
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 625per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Marshmello Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OMULIKJ Halloween LED DJ Mask Music Festival Halloween Party Christmas Costumes Cosplay Light Up Full Head Mask Helmet Toys Suitable For Men And Women Party Supplies
- Price
- $18.59
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 1y ago

InSpirit Designs Kids EL Wire Light-Up Marshmello Half Mask
- Price
- $35.05
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 5y ago

GLEDLOVES LED Gloves for Kids Teens & Adults - Finger Light Gloves with 5 Colors/6 Modes - Perfect for 9-12 Year Old Boys & Girls - Ideal for Halloween & Christmas Parties
- Price
- $6.54
- Rating
- 4.4/5
- Reviews
- 3,170
- Age
- 5y ago

InSpirit Designs Adult Marshmello Half Mask
- Price
- $30.52
- Rating
- 3.3/5
- Reviews
- 13
- Age
- 5y ago

Marshmello - Mello Helmet Keychain
- Price
- $24.89
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Marshmello - Smile T-Shirt Tie Dye - Unisex
- Price
- $45.00
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago

Marshmello - Youth - Smile T-Shirt - Unisex White
- Price
- $35.64
- Rating
- 4.5/5
- Reviews
- 405
- Age
- 7y ago

Marshmello - Mello Helmet Keychain
- Price
- $24.89
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago

Marshmello - Youth - Smile T-Shirt - Unisex White
- Price
- $36.96
- Rating
- 4.5/5
- Reviews
- 405
- Age
- 7y ago

GLEDLOVES LED Gloves for Kids Teens & Adults - Finger Light Gloves with 5 Colors/6 Modes - Perfect for 9-12 Year Old Boys & Girls - Ideal for Halloween & Christmas Parties
- Price
- $6.54
- Rating
- 4.4/5
- Reviews
- 3,170
- Age
- 5y ago
Newest
by launch date
Marshmello - Mello Helmet Keychain
- Price
- $24.89
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago

KEHOO Christmas Party Mask Light Up Flashing DJ Music Festival Halloween Props Mask for Christmas Xmas Costume Party
- Price
- $17.92
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 10mo ago

OMULIKJ Halloween LED DJ Mask Music Festival Halloween Party Christmas Costumes Cosplay Light Up Full Head Mask Helmet Toys Suitable For Men And Women Party Supplies
- Price
- $18.59
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 1y ago

Marshmello - Smile T-Shirt Tie Dye - Unisex
- Price
- $45.00
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago

InSpirit Designs Kids Skeleton Marshmello Half Mask | Officially licensed | Marshmello Helmet | Skeleton Mask
- Price
- $21.05
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
31
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
2%
- InSpirit Designs44%
- OMULIKJ19%
- Marshmello17%
- GLEDLOVES14%
- KEHOO2%
- UWEIDOIT2%
- Open — no brand owns it (2 brands, 2%)
Demand
Marshmello Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 21.1×
Search terms
Top Marshmello Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marshmello mask34K/yr
- marshmallow mask24K/yr
- marshmallow helmet8K/yr
- marshmello helmet16K/yr
- marshmallow head9K/yr
- marshmallow mask for kids5K/yr
- marshmello mask kids6K/yr
- marshmellow mask3K/yr
- dj marshmallow mask4K/yr
- marshmallow head costume4K/yr
Reviews and returns
What reviews say buyers love and hate about Marshmello Mask
We read the reviews and the return reasons for every product selling here.
“Broke Immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marshmello Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









