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Marshmello Mask

Fail

Shoppers spend an estimated $19K a year here, so Marshmello Mask is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$19K/yr111K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
70%top-5 click share · 8 brands · 31 sellers

Flapen Score

Marshmello Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Marshmello Mask is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marshmello Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Marshmello Mask 111K times last year and spent an estimated $19K. The top 5 brands take 96% of clicks. Demand peaks in Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
0.6%
Market size, estimated
$19Ka year
Peak month
October21.1× the quietest month
Top search term
marshmello mask34K searches a year

02 · Price

A sale here is worth $27.17.

Listings sell for $27.17 on average, from $6.54 to $54.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.17 that is $0 to $3K a year per listing.

Average price
$27.17inside the $15 to $100 sweet spot
Price range
$6.54–$54.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #4,910 within Boys. It carries 625 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
53%
Out of stock, average day
24.7%
Average rank
#4,910in Boys
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
625per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Marshmello Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

31

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 144%
  • Brand 219%
  • Brand 317%
  • Brand 414%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Marshmello Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 21.1×

Search terms

Top Marshmello Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marshmello mask34K/yr
  • marshmallow mask24K/yr
  • marshmallow helmet8K/yr
  • marshmello helmet16K/yr
  • marshmallow head9K/yr
  • marshmallow mask for kids5K/yr
  • marshmello mask kids6K/yr
  • marshmellow mask3K/yr
  • dj marshmallow mask4K/yr
  • marshmallow head costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Marshmello Mask

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Durability”
3.3%of orders come back
“Broke Immediately”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Marshmello Mask questions

Answered from the same tracked data.