Marshmello Backpack
FailShoppers spend an estimated $0 a year here, so Marshmello Backpack is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $0/yr17K searches / yr
- 90-day growth
- +44.1%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 16 sellers
Flapen Score
Marshmello Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Marshmello Backpack is stronger. Inside it, weaker.
Market
The Marshmello Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Marshmello Backpack 17K times last year and spent an estimated $0. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- +44.1%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- August26.6× the quietest month
- Top search term
- marshmallow backpack5K searches a year
02 · Price
A sale here is worth $33.88.
Listings sell for $33.88 on average, from $17.54 to $46.47. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $33.88 that is $0 to $3K a year per listing.
- Average price
- $33.88inside the $15 to $100 sweet spot
- Price range
- $17.54–$46.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #3,146 within Backpacks. It carries 2,836 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 7.2%
- Average rank
- #3,146in Backpacks
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,836per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Marshmello Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GRENDS Backpack for Boys Kids Bookbag for Elementary Middle Schoolbag for Boys Backpack Children Teens Waterproof Lightweight Casual Daypack with Lunch Bag Set
- Price
- $38.47
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 2y ago

Amazon Basics Backpack for School Travel Study with Padded Adjustable Shoulder Straps Spacious Compartment Water Bottle Pockets Durable Classic Design Black
- Price
- $17.54
- Rating
- 4.6/5
- Reviews
- 31,746
- Age
- 10y ago

TitervctoIlluminated Smiley Backpack + DJ Music Bracelet Christmas Gift Fashion Laptop Backpack Travel Schoolbag Outdoor Backpacks
- Price
- $29.43
- Rating
- 3.3/5
- Reviews
- 58
- Age
- 2y ago

BIOWORLD Unisex Minecraft Adventure Mode 5-Piece Backpack set (Little Kid/Big Kid) Green One size
- Price
- $35.35
- Rating
- 4.5/5
- Reviews
- 893
- Age
- 3y ago

AUIVTY Boys Backpack with Lunch Box Glow in Dark Kids Ages 4-12 Kindergarten Elementary Middle School Teens Bookbag Mochilas Para Nios Luminous Face Black
- Price
- $35.36
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Basics Backpack for School Travel Study with Padded Adjustable Shoulder Straps Spacious Compartment Water Bottle Pockets Durable Classic Design Black
- Price
- $17.54
- Rating
- 4.6/5
- Reviews
- 31,746
- Age
- 10y ago

Marshmallow Backpack Travel Backpacks Laptop Rucksack for Women School Bookbag for Kids Girls Boys Teens Cute Pink Marshmallow Back Pack Accessories Bag for Work Ideal Gifts for Food Lovers
- Price
- $29.89
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago

BIOWORLD Unisex Minecraft Adventure Mode 5-Piece Backpack set (Little Kid/Big Kid) Green One size
- Price
- $35.35
- Rating
- 4.5/5
- Reviews
- 893
- Age
- 3y ago

Fortnite Backpack for Kids Teens School Bookbag Travel Bag Rucksack for Vacation Sports Gifts for Kids (Black AOP)
- Price
- $32.85
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 1y ago

AUIVTY Boys Backpack with Lunch Box Glow in Dark Kids Ages 4-12 Kindergarten Elementary Middle School Teens Bookbag Mochilas Para Nios Luminous Face Black Blue
- Price
- $34.67
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 1y ago
Newest
by launch date
Marshmallow Backpack Travel Backpacks Laptop Rucksack for Women School Bookbag for Kids Girls Boys Teens Cute Pink Marshmallow Back Pack Accessories Bag for Work Ideal Gifts for Food Lovers
- Price
- $29.89
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago

MEILINWI Kids Backpack Boys Girls School Anime backpack for Toddler 17-inch Travel Backpack for Men Women Bookbag Laptop Backpack
- Price
- $32.01
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago

AUIVTY Boys Backpack with Lunch Box Glow in Dark Kids Ages 4-12 Kindergarten Elementary Middle School Teens Bookbag Mochilas Para Nios Luminous Face Black
- Price
- $35.36
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 1y ago

AUIVTY Boys Backpack with Lunch Box Glow in Dark Kids Ages 4-12 Kindergarten Elementary Middle School Teens Bookbag Mochilas Para Nios Luminous Face Black White
- Price
- $34.53
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 1y ago

AUIVTY Boys Backpack with Lunch Box Glow in Dark Kids Ages 4-12 Kindergarten Elementary Middle School Teens Bookbag Mochilas Para Nios Luminous Face Black Blue
- Price
- $34.67
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
16
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
15%
- AUIVTY23%
- GRENDS16%
- Amazon Basics14%
- Titervcto12%
- Bioworld12%
- UNIKER8%
- Open — no brand owns it (4 brands, 15%)
Demand
Marshmello Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 26.6×
Search terms
Top Marshmello Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marshmallow backpack5K/yr
- marshmello backpack7K/yr
- marshmallow backpack for boys3K/yr
- dj marshmello backpack1K/yr
- marshmello backpack for boys1K/yr
Reviews and returns
What reviews say buyers love and hate about Marshmello Backpack
We read the reviews and the return reasons for every product selling here.
“came apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marshmello Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









