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Marshmello Backpack

Fail

Shoppers spend an estimated $0 a year here, so Marshmello Backpack is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$0/yr17K searches / yr
90-day growth
+44.1%search demand this quarter
Competition
64%top-5 click share · 10 brands · 16 sellers

Flapen Score

Marshmello Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Marshmello Backpack is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marshmello Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Marshmello Backpack 17K times last year and spent an estimated $0. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+44.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
August26.6× the quietest month
Top search term
marshmallow backpack5K searches a year

02 · Price

A sale here is worth $33.88.

Listings sell for $33.88 on average, from $17.54 to $46.47. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $33.88 that is $0 to $3K a year per listing.

Average price
$33.88inside the $15 to $100 sweet spot
Price range
$17.54–$46.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #3,146 within Backpacks. It carries 2,836 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
7.2%
Average rank
#3,146in Backpacks
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,836per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Marshmello Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

16

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Brand 123%
  • Brand 216%
  • Brand 314%
  • Brand 412%
  • Brand 512%
  • Brand 68%
  • Open — no brand owns it (4 brands, 15%)

Demand

Marshmello Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 26.6×

Search terms

Top Marshmello Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marshmallow backpack5K/yr
  • marshmello backpack7K/yr
  • marshmallow backpack for boys3K/yr
  • dj marshmello backpack1K/yr
  • marshmello backpack for boys1K/yr

Reviews and returns

What reviews say buyers love and hate about Marshmello Backpack

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
4.1%of orders come back
“came apart”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Marshmello Backpack questions

Answered from the same tracked data.