Marshall Paw Patrol Costume
Skip itSoft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.46avg listing price — sweet spot $15–$100
Price range
Incredible$19.46–$48.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,323.93avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 138K searches
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Is marshall paw patrol costume profitable on Amazon?
According to Flapen's Amazon United States niche tracking, marshall paw patrol costume is a $56K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
marshall paw patrol costume market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $53K–$66K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #768
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 55%
- Out of stock
- 17.1%
- Avg brand age
- 48 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
45
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
4%
- Tstars29%
- Paw Patrol27%
- Disguise16%
- Nickelodeon15%
- Rubies4%
- Rubie's4%
- Open — no brand owns it (3 brands, 4%)
marshall paw patrol costume demand & seasonality
Weekly Amazon search volume, last 94 weeks — -25.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 68.0×
Top marshall paw patrol costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- marshall paw patrol costume92K/yr
- marshall costume12K/yr
- paw patrol marshall costume16K/yr
- marshall costume paw patrol8K/yr
- marshall halloween costume4K/yr
- marshall halloween costume paw patrol3K/yr
- marshall paw patrol costume toddler3K/yr
Top marshall paw patrol costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tstars Paw Patrol Marshall Little Brother Newborn Outfit Baby Boy Infant Bodysuit 6M (3-6M) Navy
Tstars$19.594.5★55 rev
Disguise Paw Patrol Marshall Toddler Costume Deluxe Official Paw Patrol Marshall Outfit with Headpiece and Pack Child Size (4-6)
Disguise$40.463.9★10 rev
Nickelodeon Paw Patrol Marshall Toddler Boy Girl Zip Up Cosplay Coverall 3T
Nickelodeon$30.774.6★2,386 rev
Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey
Paw Patrol$24.714.8★48 rev
Paw Patrol Marshall Toddler Girls Cosplay Graphic T-Shirt Dress Legging Red/White 4T
Paw Patrol$33.354.8★250 rev
Newest
by launch date
Paw Patrol Marshall Toddler Boys Hooded Matching Family Cosplay T-Shirt Red 4T
Paw Patrol$24.5883 rev
Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey
Paw Patrol$24.7148 rev
Disguise Paw Patrol Marshall Toddler Costume Official Paw Patrol Marshall Outfit with Headpiece Child Size (2T)
Disguise$36.775 rev
Disguise Paw Patrol Marshall Toddler Costume Deluxe Official Paw Patrol Marshall Outfit with Headpiece and Pack Child Size (4-6)
Disguise$40.4610 rev
Disguise Paw Patrol Marshall Toddler Costume Deluxe Official Paw Patrol Marshall Outfit with Headpiece and Pack Child Size (2T)
Disguise$42.1410 rev
Trending
90-day click momentumTstars Paw Patrol Marshall Little Brother Newborn Outfit Baby Boy Infant Bodysuit 6M (3-6M) Navy
Tstars$19.594.5★
Tstars Paw Patrol Marshall Little Brother Newborn Outfit Baby Boy Infant Bodysuit NB (0-3M) Navy
Tstars$19.484.5★
Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey
Paw Patrol$24.714.8★
Marshall Fire Pup 4th Birthday Shirt for Boys - Paw Patrol Toddler T-Shirt - Fun Gift for 4 Year Olds Party 3T Navy
Tstars$19.554.8★
Tstars Paw Patrol Marshall Little Brother Newborn Outfit Baby Boy Infant Bodysuit 24M (18-24M) Navy
Tstars$19.524.5★
What reviews say buyers love and hate about marshall paw patrol costume
What buyers praise and complain about, mined from review topics.What buyers love
“It is well made”
“Gift”
“Fun for kids great quality”
“Fits just right”
“The colors are accurate and look great”
“Very fun, and creative”
“Great value”
“Durability: Washes well and doesnt shrink”
“Great for young kids”
“has quality materials”
What buyers complain about
“Super cheap and nothing is actually functional super disappointing my daughter loves paw patrol anything and she doesnt even look at this”
“NOT SAFE FOR LITTLES”
“The compass and whistle dont actually work”
“The backpack is a little big”
“some parts feel a little flimsy for rough play”
“overpriced, cheap quality, useless contents”
“it's really cute however the first wash the red bled all over the white parts of the hoodie”
“I do not recommend buying this hoodie if you want it to last”
“Color bleeds”
“Bought two and by the end of the first day the yellow strap that would be used to hang the bag on a hook was broken on both bags”
Top return reasons
Common marshall paw patrol costume questions
- Is marshall paw patrol costume profitable to sell on Amazon United States?
- The niche generates $56K/yr across 42 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the marshall paw patrol costume niche?
- 9 brands and 45 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in marshall paw patrol costume?
- Top complaints mined from reviews: Value For Money, Safety Standards, Functionality-Overall. The return rate is 3.3%.
- When does demand for marshall paw patrol costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 68.0× the quietest.
- What does it cost to enter the marshall paw patrol costume niche?
- Listings span $19.46–$48.19; the average listing price is $26.46 (sweet spot $15–$100). The average incumbent carries 1,324 reviews — the moat a new listing must climb.