Skip to content

Marshall Paw Patrol Costume

Fail

Demand is soft, at -25.1% this quarter, so Marshall Paw Patrol Costume is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$56K/yr138K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
38%top-5 click share · 9 brands · 45 sellers

Flapen Score

Marshall Paw Patrol Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Marshall Paw Patrol Costume is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marshall Paw Patrol Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Marshall Paw Patrol Costume 138K times last year and spent an estimated $56K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
1.5%
Market size, estimated
$56Ka year
Peak month
October68.0× the quietest month
Top search term
marshall paw patrol costume92K searches a year

02 · Price

A sale here is worth $26.46.

Listings sell for $26.46 on average, from $19.46 to $48.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.46 that is $0 to $3K a year per listing.

Average price
$26.46inside the $15 to $100 sweet spot
Price range
$19.46–$48.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #768 within Baby. It carries 1,324 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
95%
Out of stock, average day
17.1%
Average rank
#768in Baby
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,324per listing
Listings tracked
42

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Marshall Paw Patrol Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

9 rising

Sellers

45

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

4%

  • Brand 129%
  • Brand 227%
  • Brand 316%
  • Brand 415%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 4%)

Demand

Marshall Paw Patrol Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 68.0×

Search terms

Top Marshall Paw Patrol Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marshall paw patrol costume92K/yr
  • marshall costume12K/yr
  • paw patrol marshall costume16K/yr
  • marshall costume paw patrol8K/yr
  • marshall halloween costume4K/yr
  • marshall halloween costume paw patrol3K/yr
  • marshall paw patrol costume toddler3K/yr

Reviews and returns

What reviews say buyers love and hate about Marshall Paw Patrol Costume

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
3.3%of orders come back
“Super cheap and nothing is actually functional super disappointing my daughter loves paw patrol anything and she doesnt even look at this”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Marshall Paw Patrol Costume questions

Answered from the same tracked data.