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Maroon Hoodie

Fail

Demand is soft, at -60.2% this quarter, so Maroon Hoodie is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$17K/yr160K searches / yr
90-day growth
-60.2%search demand this quarter
Competition
22%top-5 click share · 44 brands · 110 sellers

Flapen Score

Maroon Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maroon Hoodie is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maroon Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Maroon Hoodie 160K times last year and spent an estimated $17K. The top 5 brands take 65% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-60.2%
Conversion, latest week
0.4%
Market size, estimated
$17Ka year
Peak month
November8.0× the quietest month
Top search term
dark red hoodie31K searches a year

02 · Price

A sale here is worth $23.39.

Listings sell for $23.39 on average, from $9.59 to $53.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.39 that is $0 to $2K a year per listing.

Average price
$23.39inside the $15 to $100 sweet spot
Price range
$9.59–$53.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #985 within Fashion Hoodies & Sweatshirts. It carries 16,630 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
90%
Out of stock, average day
3.1%
Average rank
#985in Fashion Hoodies & Sweatshirts
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
16,630per listing
Listings tracked
104

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Maroon Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

110

Top-5 brand share

65%

Top 20: 89%

Top-5 click share

22%

Top 20: 54%

Open market

32%

  • Brand 123%
  • Brand 219%
  • Brand 312%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Maroon Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Maroon Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dark red hoodie31K/yr
  • maroon sweatshirt35K/yr
  • burgundy hoodie women30K/yr
  • maroon hoodie women20K/yr
  • maroon hoodie men16K/yr
  • burgundy hoodie men15K/yr
  • maroon hoodies5K/yr
  • mens maroon hoodie4K/yr
  • burgandy hoodie4K/yr

Reviews and returns

What reviews say buyers love and hate about Maroon Hoodie

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
8.1%of orders come back
“The neck hole was too small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Maroon Hoodie questions

Answered from the same tracked data.