Maroon Hat

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

264K

Growth, 90 days vs prior 90

-32.2%

Conversion, latest week

1.5%

Market size, estimated

$77Ka year

Peak month

October3.4× the quietest month

Top search term

burgundy hat52K searches a year

Listings sell for $19.93 on average, from $7.68 to $47.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.93 that is $2K to $5K a year per listing.

Average price

$19.93inside the $15 to $100 sweet spot

Price range

$7.68–$47.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.7%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,367 within Baseball Caps. It carries 4,570 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

97%

Out of stock, average day

0.9%

Average rank

#1,367in Baseball Caps

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

4,570per listing

Listings tracked

101

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months