Maroon Beanie
Skip itSoft demand (-78.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.21–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,259.93avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 52K searches
Growth
Bad-78.8%90-day search growth — must beat 0% to launch
Is maroon beanie profitable on Amazon?
According to Flapen's Amazon United States niche tracking, maroon beanie is a $11K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 45% of demand. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
maroon beanie market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $26K–$33K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #818
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 64%
- Out of stock
- 11.2%
- Avg brand age
- 51 months
- Avg seller age
- 161 days
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
35 rising
Sellers
58
Top-5 brand share
45%
Top 20: 87%
Top-5 click share
41%
Top 20: 77%
Open market
51%
- ROYBENS13%
- Gelante9%
- Top Level8%
- HIWIND8%
- Revony6%
- Home Prefer4%
maroon beanie demand & seasonality
Weekly Amazon search volume, last 27 weeks — -78.8% search growth over the last 90 days.Top maroon beanie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- maroon beanie16K/yr
- burgundy beanie16K/yr
- dark red beanie4K/yr
- burgundy beanie men4K/yr
- burgundy beanie for women6K/yr
- burgundy winter hat6K/yr
Top maroon beanie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROYBENS Swag Wool Knit Cuff Short Fisherman Beanie for Men Women Winter Warm Hats Wine Red
ROYBENS$12.094.4★5,122 rev
Top Level Beanie Men Women - Unisex Cuffed Plain Skull Knit Hat Cap Burgundy
Top Level$7.494.6★23,425 rev
HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Wine Red
HIWIND$5.214.7★32 rev
Essential Knit Beanie Soft Lightweight Comfort in Fun Colors Maroon
Revony$12.984.3★1,045 rev
Home Prefer Mens Winter Hats Thick Knit Cuff Beanie Cap Warm Stocking Beanie Hat Burgundy
Home Prefer$12.754.4★240 rev
Newest
by launch date
Beanie Fleece Lined Soft for Men Women | Winter Hats Warm Double Layered Stylish Knited Cuffed Plain Beanie Skull Cap - Maroon
THE CAP COMPANY$15.3312 rev
HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Wine Red
HIWIND$5.2132 rev
SJATMMA Beanies for Women Men Burgundy Knitted Beanies and Winter Warm Hats for Women and Men Cuffed Beanies or Skull Caps
SJATMMA$11.908 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.861,090 rev
Satin Lined Beanie for Women Men 3-Layer Warm Slouchy Winter Hat Valentines Day Gifts for Him Her Gift Box Card Included
CANIFA$16.95160 rev
Trending
90-day click momentumBeanie Fleece Lined Soft for Men Women | Winter Hats Warm Double Layered Stylish Knited Cuffed Plain Beanie Skull Cap - Maroon
THE CAP COMPANY$15.334.7★
Carhartt Mens Knit Cuffed Beanie Brown One Size
Carhartt$19.964.8★
Gymreapers Beanie Winter Hats for Women & Men | Unisex Acrylic Ribbed Knit Cuffed Skull Cap | Stocking Warm Hats for Men (Maroon)
Gymreapers$19.774.4★
SPLASHGRIP Winter Beanie for Men Women Soft Fleece Lined Warm Knit Hat Ski Stocking Hat Thermal Thick Caps Wine red
SPLASHGRIP$7.734.4★
Essential Knit Beanie Soft Lightweight Comfort in Fun Colors Maroon
Revony$12.984.3★
What reviews say buyers love and hate about maroon beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Warm hat”
“Good quality”
“The fit is comfortable”
“Color is accurate and looks good”
“so comfortable”
“The quality is great soft and thick”
“Warm hat, thick, great looking quality hat”
“Good value”
“Great cotton material”
“Very durable”
What buyers complain about
“Too big”
“The price is average”
“Wrong color”
“arrived with small hole that's visible”
“Lower quality and developed a hole on top center after just one wash”
“Not Durable”
“It doesn't have a liner but”
“When I first opened the package I was worried about how thin it is”
“keep in mind it isn't going to keep your head especially warm”
“Hasn't stretched out”
Top return reasons
Common maroon beanie questions
- Is maroon beanie profitable to sell on Amazon United States?
- The niche generates $11K/yr across 44 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -78.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the maroon beanie niche?
- 35 brands and 58 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in maroon beanie?
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 3.7%.
- What does it cost to enter the maroon beanie niche?
- Listings span $5.21–$36.74; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 8,260 reviews — the moat a new listing must climb.