Maroon Backpack
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$38.72avg listing price — sweet spot $15–$100
Price range
Incredible$15.24–$98.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad5,873.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 75K searches
Is maroon backpack profitable on Amazon?
According to Flapen's Amazon United States niche tracking, maroon backpack is a $17K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
maroon backpack market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $29K–$39K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #643
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 72%
- Out of stock
- 5.6%
- Avg brand age
- 37 months
- Avg seller age
- 151 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
123
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
25%
Top 20: 66%
Open market
39%
- JanSport29%
- High Sierra10%
- LOVEVOOK7%
- VASCHY6%
- Amazon Basics6%
- adidas4%
maroon backpack demand & seasonality
Weekly Amazon search volume, last 92 weeks — +21.9% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 7.2×
Top maroon backpack search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- burgundy backpack33K/yr
- maroon backpack31K/yr
- burgundy jansport backpack6K/yr
- maroon jansport backpack6K/yr
Top maroon backpack products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JanSport SuperBreak One Backpacks - Durable Lightweight Bag with 1 Main Compartment Front Utility Pocket with Built-in Organizer - Premium Backpack Russet Red
JanSport$36.284.6★44,031 rev
High Sierra Swoop SG Backpack Travel or Work Laptop Bookbag with Drop Protection Pocket and Tablet Sleeve One Size Maroon
High Sierra$38.294.5★476 rev
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$20.964.7★2,665 rev
Vaschy Lightweight Backpack 20 Liters Classic Waterproof Collapsible Daypack for Sports and Traveling Teenagers School Book Bag with Bottle Side Pockets Burgundy
VASCHY$20.624.6★11,692 rev
JanSport SuperBreak Plus Backpack with Padded 15-inch Laptop Sleeve and Integrated Bottle Pocket - Spacious and Durable Daypack for Work and Travel - Russet Red
JanSport$39.044.7★9,089 rev
Newest
by launch date
JanSport Cool Backpack with 15-inch Laptop Sleeve Large Computer Bag Rucksack with 2 Compartments Ergonomic Straps Cherry Lacquer
JanSport$50.1214,761 rev
Uselike Travel Backpack for Women 15.6 Inch Laptop Backpack Quilted College Bookbag Cute Work Backpacks Water Resistant (Sage Green)
Uselike$31.00434 rev
GAMLFL Burgundy Red Canvas Backpack for Women Retro Aesthetic Rucksack Basic Backpack for High School/College Students Travel Laptop Bag
GAMLFL$29.62523 rev
HanTrip Carry On Travel Backpack For Women 18 Inch Water Resistant Large Backpack Lightweight Bookbag For Men 8x14x18 Personal Item Bag Casual Daypack Backpacks For Work Office Commuter (Burgundy)
HanTrip$25.59134 rev
High Sierra Everclass Backpack - Travel or Work Laptop Bookbag with 360 Reflectivity Dual Water Bottle Pockets & Fits Laptops Up To 15.6 One Size Maroon
High Sierra$22.14174 rev
Trending
90-day click momentumJanSport Cool Backpack with 15-inch Laptop Sleeve Large Computer Bag Rucksack with 2 Compartments Ergonomic Straps Cherry Lacquer
JanSport$50.124.8★
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$20.964.7★
Uselike Travel Backpack for Women 15.6 Inch Laptop Backpack Quilted College Bookbag Cute Work Backpacks Water Resistant (Sage Green)
Uselike$31.004.7★
BAGSMART College Laptop Backpack Travel Backpack for Women Quilted Casual Daypack Water-Resistant Bookbag for 15.6 Inch Laptop Black
BAGSMART$27.794.6★
RAVUO School Backpack for Teen Boys Girls Large 20L Water Resistant 15.6 Laptop Bookbag with Anti Theft Back Pocket 10 Pockets High School College Travel Daypack for Men Women Burgundy
RAVUO$29.654.6★
What reviews say buyers love and hate about maroon backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Amazing value”
“The material feels durable”
“Good size”
“Lots of storage”
“Very nice and sturdy backpack”
“lots of pockets”
“Very comfortable”
“The color is super cute”
“the backpack is lightweight”
What buyers complain about
“Falling Apart”
“The bag is relatively small”
“Cheaply Made”
“Zipper gets stuck”
“one of the strap started to fall off”
“The price is a little high”
“Light color shows dirt”
“Bad bag design”
“Second of all the leather bottom is not the same material that they used to use decades ago”
“my stuff inside got wet”
Top return reasons
Common maroon backpack questions
- Is maroon backpack profitable to sell on Amazon United States?
- The niche generates $17K/yr across 64 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the maroon backpack niche?
- 33 brands and 123 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in maroon backpack?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.6%.
- When does demand for maroon backpack peak?
- Demand peaks in Jul–Aug; the busiest month runs 7.2× the quietest.
- What does it cost to enter the maroon backpack niche?
- Listings span $15.24–$98.67; the average listing price is $38.72 (sweet spot $15–$100). The average incumbent carries 5,874 reviews — the moat a new listing must climb.