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Maroon Backpack

Fail

Shoppers spend an estimated $17K a year here, so Maroon Backpack is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$17K/yr75K searches / yr
90-day growth
+21.9%search demand this quarter
Competition
25%top-5 click share · 33 brands · 123 sellers

Flapen Score

Maroon Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Maroon Backpack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maroon Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Maroon Backpack 75K times last year and spent an estimated $17K. The top 5 brands take 57% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+21.9%
Conversion, latest week
0.6%
Market size, estimated
$17Ka year
Peak month
August7.2× the quietest month
Top search term
burgundy backpack33K searches a year

02 · Price

A sale here is worth $38.72.

Listings sell for $38.72 on average, from $15.24 to $98.67. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $38.72 that is $0 to $4K a year per listing.

Average price
$38.72inside the $15 to $100 sweet spot
Price range
$15.24–$98.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #643 within Backpacks. It carries 5,874 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
5.6%
Average rank
#643in Backpacks
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
5,874per listing
Listings tracked
64

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Maroon Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

123

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

25%

Top 20: 66%

Open market

39%

  • Brand 129%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Maroon Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 7.2×

Search terms

Top Maroon Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burgundy backpack33K/yr
  • maroon backpack31K/yr
  • burgundy jansport backpack6K/yr
  • maroon jansport backpack6K/yr

Reviews and returns

What reviews say buyers love and hate about Maroon Backpack

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
4.6%of orders come back
“Falling Apart”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Maroon Backpack questions

Answered from the same tracked data.