Marmot Rain Jacket Women

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

+47.8%

Conversion, latest week

0.5%

Market size, estimated

$42Ka year

Peak month

September2.2× the quietest month

Top search term

patagonia rain jacket women43K searches a year

Listings sell for $71.29 on average, from $20.34 to $167.38. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $71.29 that is $0 to $7K a year per listing.

Average price

$71.29inside the $15 to $100 sweet spot

Price range

$20.34–$167.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

13.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #187 within Coats, Jackets & Vests. It carries 1,675 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

97%

Out of stock, average day

3.4%

Average rank

#187in Coats, Jackets & Vests

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,675per listing

Listings tracked

78

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

49 months