Is marketplace profitable to sell on Amazon United States?

The niche generates $65K/yr across 143 tracked products. 13 of 21 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the marketplace niche?

70 brands and 176 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in marketplace?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.0%.

When does demand for marketplace peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 6.0× the quietest.

What does it cost to enter the marketplace niche?

Listings span $0.11–$104.42; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 7,151 reviews — the moat a new listing must climb.

Marketplace

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$0.11–$104.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Avg price

Okay$10.44

avg listing price — sweet spot $15–$100

Review moat

Bad7,150.96

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Market size

Bad$65K

$65K/yr · 954K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

Is marketplace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, marketplace is a $65K/yr Amazon United States market (954K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

marketplace market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $42K–$52K; units × avg price
Conversion rate: 0.7%
Avg BSR: #1,152
Page quality: 0%
Prime: 67%
Sponsored: 66%
Out of stock: 2.5%
Avg brand age: 48 months
Avg seller age: 142 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

70 rising

Sellers

176

Top-5 brand share

34%

Top 20: 72%

Top-5 click share

16%

Top 20: 43%

Open market

62%

Generic11%
Lolvmvchi10%
AIVEITE5%
Zeagoo4%
CULAYII3%
GOHRSHA3%

marketplace demand & seasonality

Weekly Amazon search volume, last 64 weeks — -12.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.0×

Open Trend

Top marketplace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

haul amazon deals164K/yr +11.8%0.1% conv.
discount87K/yr +81.6%0.1% conv.
amazon haul clearance62K/yr -2.1%0.1% conv.
amazon hual143K/yr -25.9%0.1% conv.
amazon returns for sale120K/yr -40.2%0.1% conv.
deals of the day clearance prime under 10 dollars19K/yr +79.5%0.2% conv.
clearance sales under 10 dollars21K/yr +12.2%0.2% conv.
aulets ofertas de amazon25K/yr +0.8%0.1% conv.
amazon clearance sale 90 off73K/yr -82.5%0.2% conv.
closeout clearance items21K/yr +14.9%0.1% conv.

All search terms

Top marketplace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amaon Haul Items Online Com Gifts for Her The Order+My+Orders 925 Sterling Silver Earrings for Women Prime Amaon Online Shopping Jewelry Ofertas Del Dia De Hoy Relampago

Lolvmvchi$2.954.0★488 rev

CULAYII High Waisted Underwear for Women Cotton Briefs Full Coverage Soft Breathable Ladies Panties

CULAYII$9.774.4★6,568 rev

AIVEITE Womens Underwear Full Coverage No Show High Waisted Seamless Ladies Panty MultiPack

AIVEITE$10.813.9★3,530 rev

3/4 Length Sleeve Womens Tops V Neck Striped Shirt Womens Clothing Work Blouses Loose Fit Dressy Business Casual Outfits Plus Size Fall Fashion Deals XXL

XIEERDUO$9.214.4★1,242 rev

GOHRSHA Linen Pants for Women Palazzo Pants for Women Linen Pants Women Summer Breathable Comfy Cropped Wide Leg Pants Elastic Waist Trousers Beach Vacation Outfits

GOHRSHA$5.343.5★65 rev

Newest

by launch date

GOHRSHA Linen Pants for Women Palazzo Pants for Women Linen Pants Women Summer Breathable Comfy Cropped Wide Leg Pants Elastic Waist Trousers Beach Vacation Outfits

GOHRSHA$5.3465 rev

5mo ago

Jar of Love Womens Short Sleeve Tops Cold Shoulder T Shirts for Women Spring Summer Loose Fit Tops Going Out Tops Casual Dressy Shirts Outfits Clothes 2026 S Black

Jar of Love$9.94925 rev

8mo ago

3/4 Length Sleeve Womens Tops V Neck Striped Shirt Womens Clothing Work Blouses Loose Fit Dressy Business Casual Outfits Plus Size Fall Fashion Deals XXL

XIEERDUO$9.211,242 rev

9mo ago

Long Sleeve Shirts for Women Crew Neck Women Long Sleeve Tops Casual Fall Tops Trendy Cute T Shirts Outfits Clothes (US Alpha Medium Regular Regular Roese red)

Gihgoew$5.981,734 rev

11mo ago

Yincro Womens Lightweight Open Front Cardigan Casual Long Sleeve Loose Cardigans with Pockets (White XL)

Yincro$13.41963 rev

1y ago

What reviews say buyers love and hate about marketplace

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Like the size”

Comfort-Overall13%

“comfortable to hold”

Quality-Overall11%

“Good quality wallet”

Value For Money9%

“Great deal”

Soft Feel5%

“Buttery Soft”

Color5%

“Color is pretty”

Advertised Vs Actual Product3%

“Gets the job done”

Ease Of Cleaning2%

“Great for cleaning”

Weight Light2%

“Easy carefree lightweight”

Material Quality2%

“Comfortable and good material”

What buyers complain about

Size-Overall19%

“Horrible fit”

Quality-Overall10%

“Crappy quality”

Advertised Vs Actual Product4%

“DECEPTIVE ADVERTISING”

Thickness4%

“Not thick enough”

Material Quality4%

“Didn't like the material”

Sharpness4%

“doesnt stay sharp”

Durability3%

“Broke very quickly”

Value For Money3%

“Waste of money”

Color2%

“Color not correct”

Strength2%

“Flimsy material”

Top return reasons

Size-Overall41%

Material Quality7%

Length5%

Waist Fit5%

Chest Fit5%

Thin4%