Mario Pajamas
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.16avg listing price — sweet spot $15–$100
Review moat
Great115.05avg incumbent reviews — the moat a new listing must climb
Competition
Great22%top-5 click share — an open shelf
Price range
Great$13.96–$36.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 168K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Is mario pajamas profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mario pajamas is a $38K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
mario pajamas market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $50K–$63K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #489
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 9.6%
- Avg brand age
- 39 months
- Avg seller age
- 148 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
16
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
22%
Top 20: 55%
Open market
0%
- Super Mario40%
- Komar Kids30%
- Nintendo26%
- Get Trend2%
- Tebbis1%
- The Super Mario Galaxy Movie1%
mario pajamas demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Top mario pajamas search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mario pajamas37K/yr
- mario pajamas for boys28K/yr
- super mario pajamas17K/yr
- yoshi pajamas12K/yr
- mario pjs12K/yr
- super mario pajamas for boys13K/yr
- mario pjs for boys12K/yr
- boys mario pajamas9K/yr
- mario pajamas 5t6K/yr
- super mario pjs4K/yr
Top mario pajamas products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Super Mario Boys Pajama Set - 4 Piece Short Sleeve & Shorts Pajama Set Soft Snug-Fit Kids Summer Pajamas - Official License
Komar Kids$30.224.2★56 rev
Super Mario Boys Pajama Set - 2 Piece Boys Flannel Coat Style Short Matching PJs Kids Button Down Pajamas - Official Grey
Komar Kids$21.494.9★49 rev
Nintendo Boys 4-Piece Snug-fit Cotton Matching Pajama Set Comfortable Soft & Cute for Kids ITS A ME 10
Nintendo$23.354.1★47 rev
Super Mario Nintendo Little/Big Boys Soft Pajama Set -2 Piece Boys PJ Set- Short Sleeve Shirt & Pants - Official License Blue 6
Super Mario$17.514.2★6 rev
Super Mario 4 Piece Pajama Set - Boys PJs with Short Sleeve Shirt Shorts & Pants - Kids Sleepwear Set - Official License
Super Mario$33.304.5★60 rev
Newest
by launch dateSuper Mario Nintendo Little/Big Boys Soft Pajama Set -2 Piece Boys PJ Set- Short Sleeve Shirt & Pants - Official License Blue 6
Super Mario$17.516 rev
Super Mario 4 Piece Pajama Set - Boys PJs with Short Sleeve Shirt Shorts & Pants - Kids Sleepwear Set - Official License
Super Mario$33.6360 rev
Super Mario Boys Pajama Set - Super Soft 2 Piece Toddler Boys Matching PJ Set- Short Sleeve Shirt & Shorts - Official License
Komar Kids$19.3336 rev
Super Mario Boys Pajama Set - 4 Piece Short Sleeve & Shorts Pajama Set Soft Snug-Fit Kids Summer Pajamas - Official License
Komar Kids$30.2256 rev
Super Mario Boys Pajama Set - 2 Piece Boys Flannel Coat Style Short Matching PJs Kids Button Down Pajamas - Official Grey
Komar Kids$21.4949 rev
Trending
90-day click momentumSuper Mario 4 Piece Pajama Set - Boys PJs with Short Sleeve Shirt Shorts & Pants - Kids Sleepwear Set - Official License
Super Mario$33.634.5★
Super Mario Boys Pajama Set - Super Soft 2 Piece Toddler Boys Matching PJ Set- Short Sleeve Shirt & Shorts - Official License
Komar Kids$19.334.5★
Super Mario Nintendo Little/Big Boys Soft Pajama Set -2 Piece Boys PJ Set- Short Sleeve Shirt & Pants - Official License Blue 6
Super Mario$17.514.2★
Nintendo Boys 4-Piece Snug-fit Cotton Matching Pajama Set Comfortable Soft & Cute for Kids ITS A ME 10
Nintendo$23.354.1★
Nintendo Boys 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids NINTENDO 6
Nintendo$19.234.5★
What reviews say buyers love and hate about mario pajamas
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is solid”
“The material is soft”
“Comfortable”
“Quality is solid for everyday use”
“The material is nice”
“* Cute character design”
“Nice and warm”
“has bright colors”
“The printing is vivid and adorable”
“Fabric is lightweight and smooth, good for warmer nights, and it hasnt shrunk or gotten weird in the wash”
What buyers complain about
“Too small”
“The material was kind of cheap looking”
“Not good quality at all”
“The material is thin”
“will pill up easily after a few washes”
“The only downside to this outfit is that it pills up after a couple washes”
“It might have been misrepresented”
“Definitely not worth your money”
“The material is thin”
“not warm enough for a chilly winter”
Top return reasons
Common mario pajamas questions
- Is mario pajamas profitable to sell on Amazon United States?
- The niche generates $38K/yr across 82 tracked products. 9 of 53 products launched in the last 360 days are still selling. 90-day search growth is +29.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the mario pajamas niche?
- 6 brands and 16 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in mario pajamas?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 1.9%.
- When does demand for mario pajamas peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the mario pajamas niche?
- Listings span $13.96–$36.13; the average listing price is $25.16 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.