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Mario Mustache

Maybe

The top 5 brands take only 57% of clicks. But shoppers spend an estimated $57K a year here, so Mario Mustache is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$57K/yr71K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
43%top-5 click share · 24 brands · 115 sellers

Flapen Score

Mario Mustache against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mario Mustache is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Mustache market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Mustache 71K times last year and spent an estimated $57K. The top 5 brands take 57% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
7.1%
Market size, estimated
$57Ka year
Peak month
October39.8× the quietest month
Top search term
mario mustache46K searches a year

02 · Price

A sale here is worth $11.33.

Listings sell for $11.33 on average, from $3.26 to $30.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.33 that is $1K to $3K a year per listing.

Average price
$11.33under the $15 to $100 sweet spot
Price range
$3.26–$30.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #330 within Makeup, Facial Hair & Adhesives. It carries 727 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#330in Makeup, Facial Hair & Adhesives
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
727per listing
Listings tracked
34

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mario Mustache products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

115

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

43%

Top 20: 88%

Open market

36%

  • Brand 119%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Mario Mustache search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 39.8×

Search terms

Top Mario Mustache search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario mustache46K/yr
  • mario mustache for kids13K/yr
  • super mario mustache5K/yr
  • mario and luigi mustache4K/yr
  • mario mustache adult4K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Mustache

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
18%of negative reviews mention “Adhesion/Stickiness”
2.7%of orders come back
“Adhesion does NOT work”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mario Mustache questions

Answered from the same tracked data.