Is mario mustache profitable to sell on Amazon United States?

The niche generates $57K/yr across 34 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the mario mustache niche?

24 brands and 115 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in mario mustache?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 2.7%.

When does demand for mario mustache peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 39.8× the quietest.

What does it cost to enter the mario mustache niche?

Listings span $3.26–$30.69; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 727 reviews — the moat a new listing must climb.

Mario Mustache

Worth a look

Shows no brand lock-in (top 5 brands take 57% of clicks), but a small market ($57K/yr) keeps it on the watch list.

Brand share

Great57%

top-5 brand share — no brand owns this niche

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good726.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Price range

Good$3.26–$30.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.33

avg listing price — sweet spot $15–$100

Growth

Bad-19.8%

90-day search growth — must beat 0% to launch

Market size

Bad$57K

$57K/yr · 71K searches

Signals No Dominant Brand Low Review Barrier

Is mario mustache profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mario mustache is a $57K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

mario mustache market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $57K–$68K; units × avg price
Conversion rate: 7.1%
Avg BSR: #330
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 12.8%
Avg brand age: 45 months
Avg seller age: 186 days

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

115

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

43%

Top 20: 88%

Open market

36%

BlissfulTie19%
Honcloud11%
EWOID11%
Rhode Island Novelty9%
Haawooky7%
LuckyStar3656%

mario mustache demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 39.8×

Open Trend

Top mario mustache search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mario mustache46K/yr -20.0%6.1% conv.
mario mustache for kids13K/yr -13.5%6.6% conv.
super mario mustache5K/yr -22.5%5.1% conv.
mario and luigi mustache4K/yr -7.9%5.6% conv.
mario mustache adult4K/yr -48.6%5.6% conv.

All search terms

Top mario mustache products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Self Adhesive Fake Mustache Novelty Black Fake Mustache for Adults Costume Accessory for Halloween Style A

BlissfulTie$7.574.3★38 rev

EWOID 48 Pcs Fake Mustaches Self Adhesive Fake Beard Novelty Hairy Beard Costume Facial Hair for Mustache Party Halloween Festival Performance Supplies Photo Decorations 16 Style Black

EWOID$6.714.6★206 rev

Road Island Novelty 3.5 Black Fake Mustaches Pack of 12

Rhode Island Novelty$4.394.0★2,447 rev

Self Adhesive Fake Mustache Novelty Black Fake Mustache for Adults Costume Accessory for Halloween Style A (Kids)

BlissfulTie$7.204.3★38 rev

LuckyStar365 24 pcs Novelty Fake Mustaches Mustache Party Supplies Self Adhesive Mustaches for Masquerade Party & Performance

LuckyStar365$6.024.4★2,470 rev

Newest

by launch date

2Pcs Self Adhesive Novelty Fake Mustaches and Eyebrows for Super Plumbers Halloween Party Costume (Black)

Honcloud$9.831 rev

3mo ago

GVVJYXD Red and Green Hat Costume Accessories Halloween Women Mens Kit with Hat Mustaches Suspenders Gloves Buttons Adult(Red)

GVVJYXD$15.2126 rev

5mo ago

Self Adhesive Fake Mustache Novelty Black Fake Mustache for Adults Costume Accessory for Halloween Style A

BlissfulTie$7.5738 rev

11mo ago

Self Adhesive Fake Mustache Novelty Black Fake Mustache for Adults Costume Accessory for Halloween Style A (Kids)

BlissfulTie$7.2038 rev

11mo ago

Yingkis Fake Mustache Beard - Self Adhesive Bushy Novelty Mustache Costume Accessory for Halloween Cosplay and Funny Party Supplies Black

Yingkis$5.35105 rev

1y ago

What reviews say buyers love and hate about mario mustache

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Good for the price”

Quality-Overall11%

“Nice quality hair”

Size-Overall11%

“fit very well”

Adhesion/Stickiness8%

“Sticks well”

Fun/Entertainment Experience8%

“Great fun”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product4%

“Just as advertised”

Durability3%

“with no signs of falling off”

Shape/Style3%

“really complete the look”

Design-Overall3%

“it also adds versatility since you can get creative with your outfit design”

What buyers complain about

Adhesion/Stickiness18%

“Adhesion does NOT work”

Quality-Overall13%

“Its just the quality of the product that was off”

Size-Overall11%

“These were very small”

Ease Of Use8%

“Hard to use”

Durability7%

“broke after one try”

Allergies5%

“Caused irritation and peeling on the skin”

Functionality-Overall3%

“Adhesion does NOT work”

Advertised Vs Actual Product2%

“Does not come with the white gloves pictured so its a bit misleading”

Sweat Resistance2%

“Started sweating and didnt last long”

Comfort-Overall2%

“It was very uncomfortable on my large head”

Top return reasons

Size-Overall45%

Adhesion/Stickiness15%

Advertised Vs Actual Product7%

Quality-Overall7%

Value For Money6%

Material Quality3%

Defective Material/Parts3%

Product Condition2%

Length2%

Functionality-Overall1%

Common mario mustache questions

Is mario mustache profitable to sell on Amazon United States?: The niche generates $57K/yr across 34 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the mario mustache niche?: 24 brands and 115 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in mario mustache?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 2.7%.
When does demand for mario mustache peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 39.8× the quietest.
What does it cost to enter the mario mustache niche?: Listings span $3.26–$30.69; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 727 reviews — the moat a new listing must climb.