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Mario Masks

Fail

Shoppers spend an estimated $10K a year here, so Mario Masks is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$10K/yr20K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
69%top-5 click share · 11 brands · 33 sellers

Flapen Score

Mario Masks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mario Masks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Masks market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Masks 20K times last year and spent an estimated $10K. The top 5 brands take 72% of clicks. Demand peaks in Apr–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
3.5%
Market size, estimated
$10Ka year
Peak month
October4.3× the quietest month
Top search term
mario mask9K searches a year

02 · Price

A sale here is worth $14.10.

Listings sell for $14.10 on average, from $9.13 to $25.05. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $14.10 that is $0 to $1K a year per listing.

Average price
$14.10under the $15 to $100 sweet spot
Price range
$9.13–$25.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #260 within Masks. It carries 214 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
4.6%
Average rank
#260in Masks
Average rating
3.88 starsAmazon United States average 4.42 stars
Average reviews
214per listing
Listings tracked
12

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mario Masks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

33

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • Brand 118%
  • Brand 215%
  • Brand 314%
  • Brand 414%
  • Brand 513%
  • Brand 611%
  • Open — no brand owns it (5 brands, 17%)

Demand

Mario Masks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 4.3×

Search terms

Top Mario Masks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario mask9K/yr
  • mario masks4K/yr
  • mario masks kids party2K/yr
  • super mario masks2K/yr
  • super mario mask3K/yr
  • mario face mask1K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Masks

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
2.3%of orders come back
“They fit too loose”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mario Masks questions

Answered from the same tracked data.