Is mario keychain profitable to sell on Amazon United States?

The niche generates $21K/yr across 34 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (47/100).

How competitive is the mario keychain niche?

26 brands and 89 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in mario keychain?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.

When does demand for mario keychain peak?

Demand peaks in Apr–Aug–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the mario keychain niche?

Listings span $2.85–$36.11; the average listing price is $12.92 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.

Mario Keychain

Skip it

A small market ($21K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great401.71

avg incumbent reviews — the moat a new listing must climb

Price range

Good$2.85–$36.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.92

avg listing price — sweet spot $15–$100

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$21K

$21K/yr · 98K searches

Signals No Dominant Brand Low Review Barrier

Is mario keychain profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mario keychain is a $21K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–Aug–Dec. Verdict: Skip it — 47/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

mario keychain market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $19K–$26K; units × avg price
Conversion rate: 1.7%
Avg BSR: #7,342
Page quality: 0%
Prime: 79%
Sponsored: 53%
Out of stock: 13.0%
Avg brand age: 37 months
Avg seller age: 150 days

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

49%

Top 20: 87%

Open market

41%

ACZHHZC15%
Paladone12%
BONICI10%
DreamWater9%
Club Mocchi Mocchi8%
Bioworld5%

mario keychain demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.

Peak months: Apr, Aug, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top mario keychain search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mario keychain46K/yr +4.8%1.2% conv.
super mario keychain22K/yr +1.9%0.8% conv.
mario key chains4K/yr +108.4%1.4% conv.
luigi keychain7K/yr +21.6%0.4% conv.
mario keychains6K/yr -16.7%0.4% conv.
mario key chain4K/yr +18.2%1.5% conv.
mario kart keychain5K/yr -24.4%0.7% conv.
super mario keychains2K/yr +8.6%0.8% conv.
mario keychains for backpacks1K/yr +9.0%1.0% conv.
mario keychains party favors405/yr -40.8%0.0% conv.

All search terms

Top mario keychain products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paladone - Super Mario Dolls (PP3136NN) Assorted Models

Paladone$9.913.3★33 rev

ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 1)

ACZHHZC$10.144.9★10 rev

BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys

BONICI$10.984.8★639 rev

Club Mocchi- Mocchi- Super Mario Clip-On Plush Toys - Bullet Bill Green Shell Mushroom & Bob-omb - Officially Licensed Soft Keychain Plushie - Kids Video Game Collectibles - Ages 3 Years and Up

Club Mocchi Mocchi$24.355.0★8 rev

DreamWater Keychain Anime Cosplay Metal Keychain Gifts for Men Woman (3)

DreamWater$13.885.0★23 rev

Newest

by launch date

LYYCLFQ 8Pcs Mario Keychain Cartoon Backpack Pendant Lovely Bag Charm Ornament for Fans

LYYCLFQ$22.876 rev

2mo ago

ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 1)

ACZHHZC$10.1410 rev

3mo ago

ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 2)

ACZHHZC$10.2910 rev

3mo ago

Super Mario Keychain Set - 4 Pc Keychain Bundle Featuring Princess Peach Bowser Yoshi for Kids Men Women Plus Stickers More | Super Mario Bros Party Favors Pack

Super Mario$16.082 rev

4mo ago

Club Mocchi- Mocchi- Super Mario Clip-On Plush Toys - Bullet Bill Green Shell Mushroom & Bob-omb - Officially Licensed Soft Keychain Plushie - Kids Video Game Collectibles - Ages 3 Years and Up

Club Mocchi Mocchi$24.358 rev

9mo ago

What reviews say buyers love and hate about mario keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“The build quality is phenomenal”

Value For Money13%

“worth the money”

Color9%

“colors are vibrant”

Durability9%

“Its adorable and not going to break easily”

Size-Overall8%

“Perfect Size”

Taste-Overall6%

“A fun little treat with all the hype over the new movie”

Gifting Purpose6%

“This was the best gift I could have gotten my husband for Christmas”

Soft Feel6%

“Its very soft”

Strength4%

“It feels sturdy, well-made, and like it was crafted by people who genuinely care about what theyre selling instead of just pushing another generic product”

Design-Overall3%

“The designs are cute”

What buyers complain about

Quality-Overall13%

“Trash”

Advertised Vs Actual Product11%

“doesn't match the photos”

Size-Overall9%

“it was bigger than I thought it would be”

Artificial Colors8%

“we were very upset that the ones we received in a purple box contain dyes”

Touch/Button Controls8%

“Buttons dont work”

Functionality-Overall6%

“Doesn't work”

Instructions/User Manual/Troubleshooting6%

“NO INSTRUCTIONS”

Value For Money6%

“Waste of money”

Durability6%

“Only thing I will say is the bottoms kinda fell out pretty easy”

Taste-Overall5%

“now they're just another nasty fruit snack”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product15%

Quality-Overall7%

Value For Money7%

Functionality-Overall6%

Defective Material/Parts5%

Touch/Button Controls3%

Wrist Fit3%

Display-Overall2%

Shape/Style2%

Common mario keychain questions

Is mario keychain profitable to sell on Amazon United States?: The niche generates $21K/yr across 34 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (47/100).
How competitive is the mario keychain niche?: 26 brands and 89 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in mario keychain?: Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
When does demand for mario keychain peak?: Demand peaks in Apr–Aug–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the mario keychain niche?: Listings span $2.85–$36.11; the average listing price is $12.92 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.