Mario Keychain
FailShoppers spend an estimated $21K a year here, so Mario Keychain is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $21K/yr98K searches / yr
- 90-day growth
- +6.7%search demand this quarter
- Competition
- 49%top-5 click share · 26 brands · 89 sellers
Flapen Score
Mario Keychain against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mario Keychain is stronger. Inside it, weaker.
Market
The Mario Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Mario Keychain 98K times last year and spent an estimated $21K. The top 5 brands take 54% of clicks. Demand peaks in Apr–Aug–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- +6.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $21Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- mario keychain46K searches a year
02 · Price
A sale here is worth $12.92.
Listings sell for $12.92 on average, from $2.85 to $36.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.92 that is $0 to $1K a year per listing.
- Average price
- $12.92under the $15 to $100 sweet spot
- Price range
- $2.85–$36.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #7,342 within Keyrings & Keychains. It carries 402 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 79%
- Out of stock, average day
- 13.0%
- Average rank
- #7,342in Keyrings & Keychains
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 402per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Mario Keychain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paladone - Super Mario Dolls (PP3136NN) Assorted Models
- Price
- $9.91
- Rating
- 3.3/5
- Reviews
- 33
- Age
- 9y ago

ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 1)
- Price
- $10.14
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys
- Price
- $10.98
- Rating
- 4.8/5
- Reviews
- 639
- Age
- 4y ago

Club Mocchi- Mocchi- Super Mario Clip-On Plush Toys - Bullet Bill Green Shell Mushroom & Bob-omb - Officially Licensed Soft Keychain Plushie - Kids Video Game Collectibles - Ages 3 Years and Up
- Price
- $24.35
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 9mo ago

DreamWater Keychain Anime Cosplay Metal Keychain Gifts for Men Woman (3)
- Price
- $13.88
- Rating
- 5.0/5
- Reviews
- 23
- Age
- 3y ago
Trending
estimated 90-day click momentum
ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 1)
- Price
- $10.14
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 2)
- Price
- $10.29
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

LYYCLFQ 8Pcs Mario Keychain Cartoon Backpack Pendant Lovely Bag Charm Ornament for Fans
- Price
- $22.87
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2mo ago

Marvel Iron Man Classic Face Color Pewter Keyring Red Yellow
- Price
- $10.22
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 13y ago

50pcs Mario Stickers for Kids Cute Cartoon Waterproof Vinyl Decal for Teen Adult Girl Laptop Travel Case Phone Bike Water Bottle Guitar Computer Skateboard
- Price
- $5.94
- Rating
- 4.8/5
- Reviews
- 561
- Age
- 3y ago
Newest
by launch date
LYYCLFQ 8Pcs Mario Keychain Cartoon Backpack Pendant Lovely Bag Charm Ornament for Fans
- Price
- $22.87
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2mo ago

ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 1)
- Price
- $10.14
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

ACZHHZC Mario Keychains Cute Backpack Key Chain Accessories Fun Keyring Jewelry Gift for Men and Women (Ma 2)
- Price
- $10.29
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

Super Mario Keychain Set - 4 Pc Keychain Bundle Featuring Princess Peach Bowser Yoshi for Kids Men Women Plus Stickers More | Super Mario Bros Party Favors Pack
- Price
- $16.08
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Club Mocchi- Mocchi- Super Mario Clip-On Plush Toys - Bullet Bill Green Shell Mushroom & Bob-omb - Officially Licensed Soft Keychain Plushie - Kids Video Game Collectibles - Ages 3 Years and Up
- Price
- $24.35
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
89
Est. top-5 brand share
54%
Top 20: 95%
Est. top-5 click share
49%
Top 20: 87%
Open market
41%
- ACZHHZC15%
- Paladone12%
- BONICI10%
- DreamWater9%
- Club Mocchi Mocchi8%
- Bioworld5%
Demand
Mario Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Aug, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Mario Keychain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mario keychain46K/yr
- super mario keychain22K/yr
- mario key chains4K/yr
- luigi keychain7K/yr
- mario keychains6K/yr
- mario key chain4K/yr
- mario kart keychain5K/yr
- super mario keychains2K/yr
- mario keychains for backpacks1K/yr
- mario keychains party favors405/yr
Reviews and returns
What reviews say buyers love and hate about Mario Keychain
We read the reviews and the return reasons for every product selling here.
“Trash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mario Keychain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









