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Mario Keychain

Fail

Shoppers spend an estimated $21K a year here, so Mario Keychain is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$21K/yr98K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
49%top-5 click share · 26 brands · 89 sellers

Flapen Score

Mario Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mario Keychain is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Keychain 98K times last year and spent an estimated $21K. The top 5 brands take 54% of clicks. Demand peaks in Apr–Aug–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
1.7%
Market size, estimated
$21Ka year
Peak month
April1.7× the quietest month
Top search term
mario keychain46K searches a year

02 · Price

A sale here is worth $12.92.

Listings sell for $12.92 on average, from $2.85 to $36.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.92 that is $0 to $1K a year per listing.

Average price
$12.92under the $15 to $100 sweet spot
Price range
$2.85–$36.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #7,342 within Keyrings & Keychains. It carries 402 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
79%
Out of stock, average day
13.0%
Average rank
#7,342in Keyrings & Keychains
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
402per listing
Listings tracked
34

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Mario Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

89

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

49%

Top 20: 87%

Open market

41%

  • Brand 115%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Mario Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Aug, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Mario Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario keychain46K/yr
  • super mario keychain22K/yr
  • mario key chains4K/yr
  • luigi keychain7K/yr
  • mario keychains6K/yr
  • mario key chain4K/yr
  • mario kart keychain5K/yr
  • super mario keychains2K/yr
  • mario keychains for backpacks1K/yr
  • mario keychains party favors405/yr

Reviews and returns

What reviews say buyers love and hate about Mario Keychain

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Trash”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mario Keychain questions

Answered from the same tracked data.