Mario Hat and Mustache
FailDemand is soft, at -43.9% this quarter, so Mario Hat and Mustache is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $29K/yr34K searches / yr
- 90-day growth
- -43.9%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 44 sellers
Flapen Score
Mario Hat and Mustache against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mario Hat and Mustache is stronger. Inside it, weaker.
Market
The Mario Hat and Mustache market on Amazon at a glance
Shoppers on Amazon United States searched for Mario Hat and Mustache 34K times last year and spent an estimated $29K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -43.9%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $29Ka year
- Peak month
- October65.2× the quietest month
- Top search term
- mario hat and mustache14K searches a year
02 · Price
A sale here is worth $17.28.
Listings sell for $17.28 on average, from $11.39 to $23.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.28 that is $0 to $2K a year per listing.
- Average price
- $17.28inside the $15 to $100 sweet spot
- Price range
- $11.39–$23.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #545 within Boys. It carries 476 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 19.1%
- Average rank
- #545in Boys
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 476per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Mario Hat and Mustache products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GVVJYXD Red and Green Hat Costume Accessories Halloween Women Mens Kit with Hat Mustaches Suspenders Gloves Buttons Adult(Red)
- Price
- $15.23
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 5mo ago

Disguise Nintendo Super Mario Brothers Mario Child Hat and Mustache One Size Child
- Price
- $11.39
- Rating
- 4.6/5
- Reviews
- 1,281
- Age
- 12y ago

Jolbndcv Red Hat with Beard for Adult Halloween Cosplay Costume
- Price
- $12.53
- Rating
- 4.2/5
- Reviews
- 160
- Age
- 1y ago

Humairc Super Bros Hats Accessories Set Mary Luigy Caps Mustaches Gloves Buttons Halloween Cosplay Costume (RED&GREEN)
- Price
- $22.92
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 2y ago

Super Mario Bros Embroidered Mario M Patch Mens Red Beret Cap
- Price
- $22.62
- Rating
- 4.8/5
- Reviews
- 321
- Age
- 3y ago
Trending
estimated 90-day click momentum
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
- Price
- $20.86
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 6mo ago

Super Mario Brothers Power-Ups Black Traditional Adjustable Hat
- Price
- $18.74
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 3y ago

NEOELASIEN 2 Set Halloween Role Cosplay Accessories Set for Adult Red and Green Hats Gloves Beard Accessories Them Party Cosplay
- Price
- $19.71
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 5mo ago

Jolbndcv Red Hat with Beard for Adult Halloween Cosplay Costume
- Price
- $12.53
- Rating
- 4.2/5
- Reviews
- 160
- Age
- 1y ago

GVVJYXD Red and Green Hat Costume Accessories Halloween Women Mens Kit with Hat Mustaches Suspenders Gloves Buttons Adult(Red)
- Price
- $15.23
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 5mo ago
Newest
by launch date
NEOELASIEN 2 Set Halloween Role Cosplay Accessories Set for Adult Red and Green Hats Gloves Beard Accessories Them Party Cosplay
- Price
- $19.71
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 5mo ago

GVVJYXD Red and Green Hat Costume Accessories Halloween Women Mens Kit with Hat Mustaches Suspenders Gloves Buttons Adult(Red)
- Price
- $15.23
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 5mo ago

CGD Super Bros Costume Set with Hat Mustache Suspenders for Halloween Instant Dress Up Kit for Cosplay & Christmas
- Price
- $19.85
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 6mo ago

Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
- Price
- $20.86
- Rating
- 4.7/5
- Reviews
- 146
- Age
- 6mo ago

Super Mario Girls and Boys Winter Hat and Gloves Set Ages 4-14 Years Kids Winter Hat and Gloves Set for Boys and Girls
- Price
- $16.49
- Rating
- 4.7/5
- Reviews
- 503
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
44
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 98%
Open market
26%
- GVVJYXD20%
- Disguise19%
- Jolbndcv13%
- Nintendo8%
- Bioworld8%
- ABG Accessories6%
Demand
Mario Hat and Mustache search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 65.2×
Search terms
Top Mario Hat and Mustache search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mario hat and mustache14K/yr
- mario hat and gloves15K/yr
- mario costume hat5K/yr
Reviews and returns
What reviews say buyers love and hate about Mario Hat and Mustache
We read the reviews and the return reasons for every product selling here.
“They were just a little bit short for him”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mario Hat and Mustache questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









