Is mario hat and mustache profitable to sell on Amazon United States?

The niche generates $29K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (39/100).

How competitive is the mario hat and mustache niche?

13 brands and 44 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in mario hat and mustache?

Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 5.8% — above our launch gate.

When does demand for mario hat and mustache peak?

Demand peaks in Oct–Nov; the busiest month runs 65.2× the quietest.

What does it cost to enter the mario hat and mustache niche?

Listings span $11.39–$23.41; the average listing price is $17.28 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.

Mario Hat and Mustache

Skip it

Soft demand (-43.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$17.28

avg listing price — sweet spot $15–$100

Review moat

Great475.9

avg incumbent reviews — the moat a new listing must climb

Price range

Good$11.39–$23.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Market size

Bad$29K

$29K/yr · 34K searches

Growth

Bad-43.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier High Returns

Is mario hat and mustache profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mario hat and mustache is a $29K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mario hat and mustache market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $26K–$35K; units × avg price
Conversion rate: 4.9%
Avg BSR: #545
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 19.1%
Avg brand age: 40 months
Avg seller age: 192 days

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

26%

GVVJYXD20%
Disguise19%
Jolbndcv13%
Nintendo8%
Bioworld8%
ABG Accessories6%

mario hat and mustache demand & seasonality

Weekly Amazon search volume, last 104 weeks — -43.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 65.2×

Open Trend

Top mario hat and mustache search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mario hat and mustache14K/yr -46.0%5.8% conv.
mario hat and gloves15K/yr -54.3%7.1% conv.
mario costume hat5K/yr +2.1%3.3% conv.

All search terms

Top mario hat and mustache products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GVVJYXD Red and Green Hat Costume Accessories Halloween Women Mens Kit with Hat Mustaches Suspenders Gloves Buttons Adult(Red)

GVVJYXD$15.234.4★24 rev

Disguise Nintendo Super Mario Brothers Mario Child Hat and Mustache One Size Child

Disguise$11.394.6★1,281 rev

Jolbndcv Red Hat with Beard for Adult Halloween Cosplay Costume

Jolbndcv$12.534.2★160 rev

Humairc Super Bros Hats Accessories Set Mary Luigy Caps Mustaches Gloves Buttons Halloween Cosplay Costume (RED&GREEN)

Humairc$22.924.6★227 rev

Super Mario Bros Embroidered Mario M Patch Mens Red Beret Cap

Bioworld$22.624.8★321 rev

Newest

by launch date

NEOELASIEN 2 Set Halloween Role Cosplay Accessories Set for Adult Red and Green Hats Gloves Beard Accessories Them Party Cosplay

NEOELASIEN$19.715 rev

5mo ago

GVVJYXD Red and Green Hat Costume Accessories Halloween Women Mens Kit with Hat Mustaches Suspenders Gloves Buttons Adult(Red)

GVVJYXD$15.2324 rev

5mo ago

CGD Super Bros Costume Set with Hat Mustache Suspenders for Halloween Instant Dress Up Kit for Cosplay & Christmas

CGD$19.8545 rev

6mo ago

Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)

Get Trend$20.86146 rev

6mo ago

Super Mario Girls and Boys Winter Hat and Gloves Set Ages 4-14 Years Kids Winter Hat and Gloves Set for Boys and Girls

ABG Accessories$16.49503 rev

7mo ago

What reviews say buyers love and hate about mario hat and mustache

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Perfect fit”

Quality-Overall18%

“The quality of the hats was pretty good”

Value For Money12%

“Great value for the money”

Ease Of Use6%

“Simple”

Color4%

“The colors are bright”

Adjustability/Rotatability/Reclining4%

“the suspenders adjust easily”

Design-Overall4%

“it also adds versatility since you can get creative with your outfit design”

Stretchability/Expandability/Elasticity4%

“so they stretch for a proper fit”

Material Quality3%

“The hats are made of great quality durable materials that don't feel like something you get at a costume shop”

Comfort-Overall3%

“are very comfortable”

What buyers complain about

Size-Overall28%

“They were just a little bit short for him”

Durability6%

“broke after one try”

Advertised Vs Actual Product5%

“Does not come with the white gloves pictured so its a bit misleading”

Ease Of Cleaning5%

“the pair I did receive were dirty”

Material Quality4%

“the material is super cheap the buttons had to be sewn on”

Comfort-Overall3%

“It was very uncomfortable on my large head”

Thickness2%

“Not as thick as I thought it would be”

Adhesion/Stickiness2%

“I would have liked the whiskers to have more adhesive”

Strength2%

“The scarf is very flimsy”

Value For Money2%

“cheap looking for what I paid”

Top return reasons

Size-Overall73%

Advertised Vs Actual Product5%

Quality-Overall5%

Value For Money3%

Material Quality3%

Adhesion/Stickiness2%

Product Condition2%

Length1%

Defective Material/Parts1%

Color1%

Common mario hat and mustache questions

Is mario hat and mustache profitable to sell on Amazon United States?: The niche generates $29K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (39/100).
How competitive is the mario hat and mustache niche?: 13 brands and 44 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in mario hat and mustache?: Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 5.8% — above our launch gate.
When does demand for mario hat and mustache peak?: Demand peaks in Oct–Nov; the busiest month runs 65.2× the quietest.
What does it cost to enter the mario hat and mustache niche?: Listings span $11.39–$23.41; the average listing price is $17.28 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.