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Mario Hat

Fail

Demand is soft, at -16.6% this quarter, so Mario Hat is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$336K/yr679K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
45%top-5 click share · 15 brands · 38 sellers

Flapen Score

Mario Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mario Hat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Hat 679K times last year and spent an estimated $336K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 679K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months
679K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
2.8%
Market size, estimated
$336Ka year
Peak month
October15.3× the quietest month
Top search term
mario hat359K searches a year

02 · Price

A sale here is worth $17.49.

Listings sell for $17.49 on average, from $10.58 to $25.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $17.49 that is $4K to $9K a year per listing.

Average price
$17.49inside the $15 to $100 sweet spot
Price range
$10.58–$25.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #3,460 within Accessories. It carries 734 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#3,460in Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
734per listing
Listings tracked
26

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mario Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

38

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

19%

  • Brand 133%
  • Brand 223%
  • Brand 315%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Mario Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 15.3×

Search terms

Top Mario Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario hat359K/yr
  • super mario hat51K/yr
  • mario hat kids34K/yr
  • mario accessories34K/yr
  • mario hats21K/yr
  • super mario accessories18K/yr
  • mario hat adult57K/yr
  • mario cap15K/yr
  • kids mario hat10K/yr
  • super mario hat kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Hat

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
5.0%of orders come back
“Very small”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mario Hat questions

Answered from the same tracked data.