- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $336K/yr679K searches / yr
- 90-day growth
- -16.6%search demand this quarter
- Competition
- 45%top-5 click share · 15 brands · 38 sellers
Flapen Score
Mario Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mario Hat is stronger. Inside it, weaker.
Market
The Mario Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Mario Hat 679K times last year and spent an estimated $336K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 679K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.
- Searches, last 12 months
- 679K
- Growth, 90 days vs prior 90
- -16.6%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $336Ka year
- Peak month
- October15.3× the quietest month
- Top search term
- mario hat359K searches a year
02 · Price
A sale here is worth $17.49.
Listings sell for $17.49 on average, from $10.58 to $25.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $17.49 that is $4K to $9K a year per listing.
- Average price
- $17.49inside the $15 to $100 sweet spot
- Price range
- $10.58–$25.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #3,460 within Accessories. It carries 734 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 9.0%
- Average rank
- #3,460in Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 734per listing
- Listings tracked
- 26
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mario Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)
- Price
- $25.05
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 7mo ago

Super Mario Brothers Power-Ups Black Traditional Adjustable Hat
- Price
- $18.73
- Rating
- 4.7/5
- Reviews
- 129
- Age
- 3y ago

Nintendo Boys Baseball Cap Super Mario Adjustable Kids Hat for Ages 4-14
- Price
- $11.00
- Rating
- 4.8/5
- Reviews
- 3,471
- Age
- 7y ago

Super Mario Bros Embroidered Mario M Patch Mens Red Beret Cap
- Price
- $22.65
- Rating
- 4.7/5
- Reviews
- 322
- Age
- 3y ago

Super Mario Bros Mario Logo Mens Red Checkered Bucket Hat
- Price
- $18.17
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago
Trending
estimated 90-day click momentum
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
- Price
- $20.85
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 7mo ago

Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)
- Price
- $25.05
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 7mo ago

Nintendo Boys Baseball Cap Super Mario Adjustable Kids Hat for Ages 4-14
- Price
- $14.81
- Rating
- 4.8/5
- Reviews
- 3,471
- Age
- 5mo ago

Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat
- Price
- $18.18
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

Nintendo Boys Baseball Cap Super Mario Adjustable Kids Hat for Ages 4-14
- Price
- $15.34
- Rating
- 4.8/5
- Reviews
- 3,471
- Age
- 1y ago
Newest
by launch date
Nintendo Boys Baseball Cap Super Mario Adjustable Kids Hat for Ages 4-14
- Price
- $14.81
- Rating
- 4.8/5
- Reviews
- 3,471
- Age
- 5mo ago

GVVJYXD Red and Green Hat Costume Accessories Halloween Women Mens Kit with Hat Mustaches Suspenders Gloves Buttons Adult(Red)
- Price
- $15.21
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 5mo ago

CGD Super Bros Costume Set with Hat Mustache Suspenders for Halloween Instant Dress Up Kit for Cosplay & Christmas
- Price
- $19.84
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 6mo ago

Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)
- Price
- $25.05
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 7mo ago

Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
- Price
- $20.85
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
38
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 91%
Open market
19%
- Bioworld33%
- Get Trend23%
- ABG Accessories15%
- Brainy4%
- GVVJYXD4%
- VIEKIER4%
Demand
Mario Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 15.3×
Search terms
Top Mario Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mario hat359K/yr
- super mario hat51K/yr
- mario hat kids34K/yr
- mario accessories34K/yr
- mario hats21K/yr
- super mario accessories18K/yr
- mario hat adult57K/yr
- mario cap15K/yr
- kids mario hat10K/yr
- super mario hat kids9K/yr
Reviews and returns
What reviews say buyers love and hate about Mario Hat
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mario Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









