Mario Hat
Skip itSoft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.49avg listing price — sweet spot $15–$100
Review moat
Good734.42avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.58–$25.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$336K$336K/yr · 679K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Is mario hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mario hat is a $336K/yr Amazon United States market (679K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
mario hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $350K–$437K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #3,460
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 9.0%
- Avg brand age
- 42 months
- Avg seller age
- 152 days
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
38
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
45%
Top 20: 91%
Open market
19%
- Bioworld33%
- Get Trend23%
- ABG Accessories15%
- Brainy4%
- GVVJYXD4%
- VIEKIER4%
mario hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 15.3×
Top mario hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mario hat359K/yr
- super mario hat51K/yr
- mario hat kids34K/yr
- mario accessories34K/yr
- mario hats21K/yr
- super mario accessories18K/yr
- mario hat adult57K/yr
- mario cap15K/yr
- kids mario hat10K/yr
- super mario hat kids9K/yr
Top mario hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)
Get Trend$25.054.7★160 rev
Super Mario Brothers Power-Ups Black Traditional Adjustable Hat
Bioworld$18.734.7★129 rev
Nintendo Boys Baseball Cap Super Mario Adjustable Kids Hat for Ages 4-14
ABG Accessories$11.004.8★3,471 rev
Super Mario Bros Embroidered Mario M Patch Mens Red Beret Cap
Bioworld$22.654.7★322 rev
Super Mario Bros Mario Logo Mens Red Checkered Bucket Hat
Bioworld$18.174.6★61 rev
Newest
by launch date
Nintendo Boys Baseball Cap Super Mario Adjustable Kids Hat for Ages 4-14
ABG Accessories$14.813,471 rev
GVVJYXD Red and Green Hat Costume Accessories Halloween Women Mens Kit with Hat Mustaches Suspenders Gloves Buttons Adult(Red)
GVVJYXD$15.2126 rev
CGD Super Bros Costume Set with Hat Mustache Suspenders for Halloween Instant Dress Up Kit for Cosplay & Christmas
CGD$19.8448 rev
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)
Get Trend$25.05160 rev
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
Get Trend$20.85160 rev
Trending
90-day click momentumSuper Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
Get Trend$20.854.7★
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)
Get Trend$25.054.7★
Nintendo Boys Baseball Cap Super Mario Adjustable Kids Hat for Ages 4-14
ABG Accessories$14.814.8★
Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat
Bioworld$18.184.6★
Nintendo Boys Baseball Cap Super Mario Adjustable Kids Hat for Ages 4-14
ABG Accessories$15.344.8★
What reviews say buyers love and hate about mario hat
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the hats was pretty good”
“Great fit”
“Great value for the money”
“The colors are bright”
“are very comfortable”
“Gift”
“Just as advertised”
“Simple”
“really complete the look”
“the suspenders adjust easily”
What buyers complain about
“Very small”
“broke after one try”
“cheap looking for what I paid”
“the pair I did receive were dirty”
“Does not come with the white gloves pictured so its a bit misleading”
“the material is super cheap the buttons had to be sewn on”
“It was very uncomfortable on my large head”
“Those are actually terrible quality”
“The clips of the suspenders dont clip right”
“the elastic came loose almost immediately”
Top return reasons
Common mario hat questions
- Is mario hat profitable to sell on Amazon United States?
- The niche generates $336K/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the mario hat niche?
- 15 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in mario hat?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 5.0% — above our launch gate.
- When does demand for mario hat peak?
- Demand peaks in Oct–Nov; the busiest month runs 15.3× the quietest.
- What does it cost to enter the mario hat niche?
- Listings span $10.58–$25.05; the average listing price is $17.49 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.