Is mario beanie profitable to sell on Amazon United States?

The niche generates $5K/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (27/100).

How competitive is the mario beanie niche?

4 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for mario beanie peak?

Demand peaks in Dec; the busiest month runs 200.9× the quietest.

What does it cost to enter the mario beanie niche?

Listings span $15.33–$22.87; the average listing price is $17.79 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.

Mario Beanie

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$15.33–$22.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great227.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$17.79

avg listing price — sweet spot $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

Market size

Bad$5K

$5K/yr · 4K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

Is mario beanie profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mario beanie is a $5K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

mario beanie market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$4K; units × avg price
Conversion rate: 6.9%
Avg BSR: #1,496
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 7.7%
Avg brand age: 73 months
Avg seller age: 186 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Bioworld38%
e4Hats.com27%
ABG Accessories19%
Armycrew17%

mario beanie demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 200.9×

Open Trend

Top mario beanie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

luigi beanie2K/yr -20.1%3.5% conv.
luigi beanies969/yr -30.4%4.2% conv.
luigi beanie bioworld145/yr +61.3%0.0% conv.
luigi winter hat590/yr -78.4%0.0% conv.

All search terms

Top mario beanie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e4Hats.com Mario Luigi Wario Waluigi Embroidered Long Beanie - Dk Green OSFM

e4Hats.com$22.874.8★539 rev

Bioworld Super Mario Luigi Logo Embroidery Standard Cuff Acrylic Knit Beanie Cuff Beanie

Bioworld$15.334.9★13 rev

Luigi Girls and Boys Winter Hat and Gloves Set Ages 4-14 Years Kids winter Hat and Gloves Set for Boys and Girls

ABG Accessories$16.794.7★503 rev

Armycrew Mario Luigi Waluigi Cosplay Costume Soft Beanie Hat - Luigi Green

Armycrew$16.624.5★38 rev

Nintendo Beanie | Super Mario Bros. Mario and Luigi Embroidered Patch 2-Pack Knit Cuffed Cold Weather Beanie Set for Men and Women Multicolored

Bioworld$17.374.9★43 rev

Newest

by launch date

Luigi Girls and Boys Winter Hat and Gloves Set Ages 4-14 Years Kids winter Hat and Gloves Set for Boys and Girls

ABG Accessories$16.79503 rev

7mo ago

Bioworld Super Mario Luigi Logo Embroidery Standard Cuff Acrylic Knit Beanie Cuff Beanie

Bioworld$15.3313 rev

10mo ago

Nintendo Beanie | Super Mario Bros. Mario and Luigi Embroidered Patch 2-Pack Knit Cuffed Cold Weather Beanie Set for Men and Women Multicolored

Bioworld$17.3743 rev

1y ago

Armycrew Mario Luigi Waluigi Cosplay Costume Soft Beanie Hat - Luigi Green

Armycrew$16.6238 rev

2y ago

e4Hats.com Mario Luigi Wario Waluigi Embroidered Long Beanie - Dk Green OSFM

e4Hats.com$22.87539 rev

8y ago

What reviews say buyers love and hate about mario beanie

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Hot Weather33%

“kept my head warm”

Gifting Purpose33%

“Was a gift and loved it”

Warmth17%

“great for keeping the young ones warm”

Material Quality17%

“They are well made with thick materials”

Top return reasons

Size-Overall61%

Advertised Vs Actual Product22%

Color11%

Neck Fit6%

Common mario beanie questions

Is mario beanie profitable to sell on Amazon United States?: The niche generates $5K/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (27/100).
How competitive is the mario beanie niche?: 4 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for mario beanie peak?: Demand peaks in Dec; the busiest month runs 200.9× the quietest.
What does it cost to enter the mario beanie niche?: Listings span $15.33–$22.87; the average listing price is $17.79 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.