- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $110K/yr387K searches / yr
- 90-day growth
- +140.9%search demand this quarter
- Competition
- 52%top-5 click share · 7 brands · 44 sellers
Flapen Score
Mario Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mario Backpack is stronger. Inside it, weaker.
Market
The Mario Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Mario Backpack 387K times last year and spent an estimated $110K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +140.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 387K
- Growth, 90 days vs prior 90
- +140.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $110Ka year
- Peak month
- August9.5× the quietest month
- Top search term
- mario backpack150K searches a year
02 · Price
A sale here is worth $30.89.
Listings sell for $30.89 on average, from $17.54 to $64.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $30.89 that is $3K to $8K a year per listing.
- Average price
- $30.89inside the $15 to $100 sweet spot
- Price range
- $17.54–$64.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #774 within Backpacks. It carries 1,726 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 13.5%
- Average rank
- #774in Backpacks
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,726per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Mario Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AI ACCESSORY INNOVATIONS Super Mario Brothers Backpack for Boys & Girls 16 Inch Gaming Bookbag with Molded Toad Dangle Blue Featuring Mario Luigi Yoshi & Toad
- Price
- $42.43
- Rating
- 4.7/5
- Reviews
- 660
- Age
- 4mo ago

AI ACCESSORY INNOVATIONS Super Mario Brothers Backpack 16 Nintendo School Bag Featuring a Big Face Mario Blue & Red
- Price
- $31.55
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 2y ago

Get Trend Super Mario Kids Backpack Boys Lightweight 18 in Book Bag Adjustable Padded Straps Travel School Bag Gamer Gifts (Multi Mario)
- Price
- $27.29
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago

BIOWORLD Unisex Super Mario Bros Power-Ups 5-Piece Backpack Set (Little Kid/Big Kid) Red One size
- Price
- $27.76
- Rating
- 4.7/5
- Reviews
- 703
- Age
- 3y ago

AI ACCESSORY INNOVATIONS Super Mario Brothers Kids Backpack Mario Luigi Bowswer Yoshi 15 Girls & Boys School Bag Blue
- Price
- $21.53
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 1y ago
Trending
estimated 90-day click momentum
Super Mario Backpack and Lunchbox Set - Bundle with 16 School Bag Featuring Luigi Yoshi Toad Plus Lunch Box Stickers Water Bottle More | Super Mario School Bag for Boys Kids
- Price
- $32.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Get Trend Super Mario Kids Backpack Boys Lightweight 18 in Book Bag Adjustable Padded Straps Travel School Bag Gamer Gifts (Multi Mario)
- Price
- $27.29
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago

Amazon Basics Backpack for School Travel Study with Padded Adjustable Shoulder Straps Spacious Compartment Water Bottle Pockets Durable Classic Design Black
- Price
- $17.54
- Rating
- 4.6/5
- Reviews
- 31,746
- Age
- 10y ago

AI ACCESSORY INNOVATIONS Super Mario Brothers Backpack for Boys & Girls 16 Inch Gaming Bookbag with Molded Toad Dangle Blue Featuring Mario Luigi Yoshi & Toad
- Price
- $42.43
- Rating
- 4.7/5
- Reviews
- 660
- Age
- 4mo ago

AI ACCESSORY INNOVATIONS Super Mario Brothers Backpack 16 Nintendo School Bag Featuring a Big Face Mario Blue & Red
- Price
- $31.55
- Rating
- 4.7/5
- Reviews
- 261
- Age
- 2y ago
Newest
by launch date
Super Mario Backpack and Lunchbox Set - Bundle with 16 School Bag Featuring Luigi Yoshi Toad Plus Lunch Box Stickers Water Bottle More | Super Mario School Bag for Boys Kids
- Price
- $32.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

AI ACCESSORY INNOVATIONS Super Mario Brothers Backpack for Boys & Girls 16 Inch Gaming Bookbag with Molded Toad Dangle Blue Featuring Mario Luigi Yoshi & Toad
- Price
- $42.43
- Rating
- 4.7/5
- Reviews
- 660
- Age
- 4mo ago

Get Trend Super Mario Kids Backpack Boys Lightweight 18 in Book Bag Adjustable Padded Straps Travel School Bag Gamer Gifts (Multi Mario)
- Price
- $27.29
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago

Bioworld Super Mario Brothers 2-Piece 16 Premium Backpack & Lunch Kit Set for Boys
- Price
- $36.23
- Rating
- 4.7/5
- Reviews
- 520
- Age
- 1y ago

AI ACCESSORY INNOVATIONS Super Mario Brothers Kids Backpack Mario Luigi Bowswer Yoshi 15 Girls & Boys School Bag Blue
- Price
- $21.53
- Rating
- 4.4/5
- Reviews
- 513
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
44
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 95%
Open market
1%
- AI ACCESSORY INNOVATIONS43%
- Bioworld38%
- Get Trend8%
- Super Mario6%
- Amazon Basics2%
- dwgweg2%
- Open — no brand owns it (1 brand, 1%)
Demand
Mario Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 9.5×
Search terms
Top Mario Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mario backpack150K/yr
- super mario backpack67K/yr
- yoshi backpack36K/yr
- mario backpack for boys11K/yr
- mochila de mario bros para nio14K/yr
- mario galaxy backpack5K/yr
- mario bookbag13K/yr
- luigi backpack14K/yr
- mario bros backpack11K/yr
- super mario backpack for boys6K/yr
Reviews and returns
What reviews say buyers love and hate about Mario Backpack
We read the reviews and the return reasons for every product selling here.
“The bag quality is really poor it is easily torn up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mario Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









