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Mario Backpack

Fail

The top 5 brands take 97% of clicks, so Mario Backpack is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$110K/yr387K searches / yr
90-day growth
+140.9%search demand this quarter
Competition
52%top-5 click share · 7 brands · 44 sellers

Flapen Score

Mario Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mario Backpack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Backpack 387K times last year and spent an estimated $110K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +140.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
387K
Growth, 90 days vs prior 90
+140.9%
Conversion, latest week
0.9%
Market size, estimated
$110Ka year
Peak month
August9.5× the quietest month
Top search term
mario backpack150K searches a year

02 · Price

A sale here is worth $30.89.

Listings sell for $30.89 on average, from $17.54 to $64.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $30.89 that is $3K to $8K a year per listing.

Average price
$30.89inside the $15 to $100 sweet spot
Price range
$17.54–$64.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #774 within Backpacks. It carries 1,726 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
13.5%
Average rank
#774in Backpacks
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,726per listing
Listings tracked
24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mario Backpack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$22K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

44

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 95%

Open market

1%

  • AI ACCESSORY INNOVATIONS43%
  • Bioworld38%
  • Get Trend8%
  • Super Mario6%
  • Amazon Basics2%
  • dwgweg2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Mario Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 9.5×

Search terms

Top Mario Backpack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mario backpack150K/yr
  • super mario backpack67K/yr
  • yoshi backpack36K/yr
  • mario backpack for boys11K/yr
  • mochila de mario bros para nio14K/yr
  • mario galaxy backpack5K/yr
  • mario bookbag13K/yr
  • luigi backpack14K/yr
  • mario bros backpack11K/yr
  • super mario backpack for boys6K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Backpack

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
4.3%of orders come back
“The bag quality is really poor it is easily torn up”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mario Backpack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data