Mario and Luigi Hats
Skip itSoft demand (-13.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great141.35avg incumbent reviews — the moat a new listing must climb
Price range
Great$14.33–$29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.03avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 181K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Is mario and luigi hats profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mario and luigi hats is a $134K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
mario and luigi hats market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $126K–$168K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #6,472
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 37.4%
- Avg brand age
- 39 months
- Avg seller age
- 200 days
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
19
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
31%
- Bioworld24%
- VIEKIER13%
- Avafierce11%
- Get Trend10%
- CGD6%
- COSTOYFUN5%
mario and luigi hats demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 30.9×
Top mario and luigi hats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mario and luigi hats131K/yr
- mario luigi hats12K/yr
- mario and luigi hat16K/yr
- mario and luigi hats kids7K/yr
- luigi and mario hats5K/yr
- mario luigi hat4K/yr
- mario and luigi hats adults6K/yr
Top mario and luigi hats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat
Bioworld$18.184.6★61 rev
VIEKIER Green Hat Red Hat Baseball Cap with Beard for Halloween Cosplay
VIEKIER$17.344.4★61 rev
Anime Vintage Baseball Hat for Adult Adjustable with Mustache and Keychain
Avafierce$24.504.7★167 rev
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
Get Trend$20.854.7★160 rev
CGD Super Bros Costume Set with Hat Mustache Suspenders for Halloween Instant Dress Up Kit for Cosplay & Christmas
CGD$19.844.5★48 rev
Newest
by launch date
LNEPKCD Red and Green Costume Hats Accessories Adult Halloween Cosplay with Mustaches Suspenders Gloves Buttons and Brooch(Multicolor)
LNEPKCD$19.8515 rev
NEOELASIEN 2 Set Halloween Role Cosplay Accessories Set for Adult Red and Green Hats Gloves Beard Accessories Them Party Cosplay
NEOELASIEN$19.716 rev
CGD Super Bros Costume Set with Hat Mustache Suspenders for Halloween Instant Dress Up Kit for Cosplay & Christmas
CGD$19.8448 rev
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
Get Trend$20.85160 rev
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)
Get Trend$25.05160 rev
Trending
90-day click momentumSuper Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)
Get Trend$25.054.7★
LNEPKCD Red and Green Costume Hats Accessories Adult Halloween Cosplay with Mustaches Suspenders Gloves Buttons and Brooch(Multicolor)
LNEPKCD$19.854.8★
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
Get Trend$20.854.7★
Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat
Bioworld$18.184.6★
DressVoguer Anime Adult Red & Green Hat Baseball Cap Suit- Octagonal Pattern for Halloween Cosplay Baseball Caps (Red Green)
DressVoguer$19.095.0★
What reviews say buyers love and hate about mario and luigi hats
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the hats was pretty good”
“Great fit”
“Great value for the money”
“Just as advertised”
“The colors are bright”
“are very comfortable”
“These caps are made of really good fabric”
“Simple”
“Gift”
“it also adds versatility since you can get creative with your outfit design”
What buyers complain about
“Its a little tight”
“broke after one try”
“These are pretty cheap”
“the material is super cheap the buttons had to be sewn on”
“the pair I did receive were dirty”
“The hats are super flimsy definitely not worth the 16$ they charge”
“It was very uncomfortable on my large head”
“I would have liked the whiskers to have more adhesive”
“Dont really hold up their shape”
“cheap looking for what I paid”
Top return reasons
Common mario and luigi hats questions
- Is mario and luigi hats profitable to sell on Amazon United States?
- The niche generates $134K/yr across 20 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the mario and luigi hats niche?
- 16 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in mario and luigi hats?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 5.1% — above our launch gate.
- When does demand for mario and luigi hats peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 30.9× the quietest.
- What does it cost to enter the mario and luigi hats niche?
- Listings span $14.33–$29.46; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.