Mario and Luigi Hats
FailDemand is soft, at -13.6% this quarter, so Mario and Luigi Hats is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $134K/yr181K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 58%top-5 click share · 16 brands · 19 sellers
Flapen Score
Mario and Luigi Hats against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mario and Luigi Hats is stronger. Inside it, weaker.
Market
The Mario and Luigi Hats market on Amazon at a glance
Shoppers on Amazon United States searched for Mario and Luigi Hats 181K times last year and spent an estimated $134K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $134Ka year
- Peak month
- October30.9× the quietest month
- Top search term
- mario and luigi hats131K searches a year
02 · Price
A sale here is worth $21.03.
Listings sell for $21.03 on average, from $14.33 to $29.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.03 that is $2K to $5K a year per listing.
- Average price
- $21.03inside the $15 to $100 sweet spot
- Price range
- $14.33–$29.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #6,472 within Accessories. It carries 141 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 37.4%
- Average rank
- #6,472in Accessories
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 141per listing
- Listings tracked
- 20
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Mario and Luigi Hats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat
- Price
- $18.18
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

VIEKIER Green Hat Red Hat Baseball Cap with Beard for Halloween Cosplay
- Price
- $17.34
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 2y ago

Anime Vintage Baseball Hat for Adult Adjustable with Mustache and Keychain
- Price
- $24.50
- Rating
- 4.7/5
- Reviews
- 167
- Age
- 1y ago

Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
- Price
- $20.85
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 6mo ago

CGD Super Bros Costume Set with Hat Mustache Suspenders for Halloween Instant Dress Up Kit for Cosplay & Christmas
- Price
- $19.84
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)
- Price
- $25.05
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 6mo ago

LNEPKCD Red and Green Costume Hats Accessories Adult Halloween Cosplay with Mustaches Suspenders Gloves Buttons and Brooch(Multicolor)
- Price
- $19.85
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 4mo ago

Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
- Price
- $20.85
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 6mo ago

Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat
- Price
- $18.18
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

DressVoguer Anime Adult Red & Green Hat Baseball Cap Suit- Octagonal Pattern for Halloween Cosplay Baseball Caps (Red Green)
- Price
- $19.09
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 8mo ago
Newest
by launch date
LNEPKCD Red and Green Costume Hats Accessories Adult Halloween Cosplay with Mustaches Suspenders Gloves Buttons and Brooch(Multicolor)
- Price
- $19.85
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 4mo ago

NEOELASIEN 2 Set Halloween Role Cosplay Accessories Set for Adult Red and Green Hats Gloves Beard Accessories Them Party Cosplay
- Price
- $19.71
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 5mo ago

CGD Super Bros Costume Set with Hat Mustache Suspenders for Halloween Instant Dress Up Kit for Cosplay & Christmas
- Price
- $19.84
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 6mo ago

Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Green Super Mario)
- Price
- $20.85
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 6mo ago

Super Mario Kids Baseball Cap & Sunglasses with UV Protection Adjustable Sun Hat Gaming Gifts for Boys Ages 614 (Red Super Mario)
- Price
- $25.05
- Rating
- 4.7/5
- Reviews
- 160
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
19
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
31%
- Bioworld24%
- VIEKIER13%
- Avafierce11%
- Get Trend10%
- CGD6%
- COSTOYFUN5%
Demand
Mario and Luigi Hats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 30.9×
Search terms
Top Mario and Luigi Hats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mario and luigi hats131K/yr
- mario luigi hats12K/yr
- mario and luigi hat16K/yr
- mario and luigi hats kids7K/yr
- luigi and mario hats5K/yr
- mario luigi hat4K/yr
- mario and luigi hats adults6K/yr
Reviews and returns
What reviews say buyers love and hate about Mario and Luigi Hats
We read the reviews and the return reasons for every product selling here.
“Its a little tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mario and Luigi Hats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









