Marimekko
FailBuyers convert on only 0.7% of searches, so Marimekko is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $153K/yr295K searches / yr
- 90-day growth
- +41.1%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 31 sellers
Flapen Score
Marimekko against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Marimekko is stronger. Inside it, weaker.
Market
The Marimekko market on Amazon at a glance
Shoppers on Amazon United States searched for Marimekko 295K times last year and spent an estimated $153K. The top 5 brands take 95% of clicks. Demand peaks in May. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- +41.1%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $153Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- marimekko196K searches a year
02 · Price
A sale here is worth $73.97.
Listings sell for $73.97 on average, from $15.48 to $212.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $73.97 that is $0 to $7K a year per listing.
- Average price
- $73.97inside the $15 to $100 sweet spot
- Price range
- $15.48–$212.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 6.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #2,121 within Shoes. It carries 635 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 94%
- Out of stock, average day
- 13.5%
- Average rank
- #2,121in Shoes
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 635per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Marimekko products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crocs Unisex Marimekko Classic Slides Floral/Marimekko Men 11/Women 13 Medium
- Price
- $43.48
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago

Marimekko - Full/Queen Duvet Cover Set Cotton Percale Reversible Bedding with Matching Shams Floral Home Decor (Ojakellukka Multicolor Full/Queen)
- Price
- $130.28
- Rating
- 4.7/5
- Reviews
- 1,150
- Age
- 1y ago

Marimekko - Queen Sheets Cotton Percale Bedding Set Crisp & Cool Home Decor (Pikkuinen Unikko Black Queen)
- Price
- $95.81
- Rating
- 4.3/5
- Reviews
- 410
- Age
- 7y ago

Adidas Womens Marimekko Pacer Shorts Blaze Orange/Trail Brown X-Large
- Price
- $21.15
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 4y ago

Marimekko Notes: 20 Different Unikko Notecards and Envelopes
- Price
- $15.48
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 12y ago
Trending
estimated 90-day click momentum
TUREAU Womens Loose Fit Short Sleeve Crew Neck T-Shirt Solid Casual Floral Tops for Beach Work and Everyday Wear Yellow S
- Price
- $19.67
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 2mo ago

Womens T-Shirts V-Neck Dragonfly Tee Cute Summer Graphic Shirts Vintage Boho Flowers Short Sleeve T Shirt (Green Large)
- Price
- $16.56
- Rating
- 4.4/5
- Reviews
- 3,162
- Age
- 1y ago

MARIMEKKO Womens Pesofati Lemmitty Scarf Light Pink/Black/Dark Green One Size
- Price
- $74.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Crocs Unisex Marimekko Classic Slides Floral/Marimekko Men 11/Women 13 Medium
- Price
- $43.48
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago

Diosun Womens Striped Button Down Shirts Classic Long Sleeve Stylish Collared Office Work Blouses Tops (X-Large Yellow)
- Price
- $22.94
- Rating
- 4.3/5
- Reviews
- 2,748
- Age
- 3y ago
Newest
by launch date
TUREAU Womens Loose Fit Short Sleeve Crew Neck T-Shirt Solid Casual Floral Tops for Beach Work and Everyday Wear Yellow S
- Price
- $19.67
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 2mo ago

MARIMEKKO Womens Pesofati Lemmitty Scarf Light Pink/Black/Dark Green One Size
- Price
- $74.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Marimekko - Queen Comforter Set 100% Cotton Bedding with a Naturally Soft Feel Lightweight for Year Round Comfort 3 Piece Bed Set with Matching Pillowcases (Rakastaa El Rakasta Blue)
- Price
- $188.33
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 11mo ago

MARIMEKKO Unikko Floral Bath Mat Orange and Red Bathroom Rug with Soft Tufted Organic Cotton Flower Shaped Scandinavian Design for Stylish Non-Slip Bathroom Rugs & Floral Rug Decor (28.7 x 29)
- Price
- $96.37
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

Crocs Unisex Marimekko Classic Slides Floral/Marimekko Men 11/Women 13 Medium
- Price
- $43.48
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
31
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
3%
- Crocs43%
- MARIMEKKO41%
- adidas4%
- Chronicle Books4%
- XMNDS3%
- TUREAU3%
- Open — no brand owns it (1 brand, 3%)
Demand
Marimekko search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.6×
Search terms
Top Marimekko search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marimekko196K/yr
- marimekko bedding50K/yr
- marimekko duvet cover22K/yr
- marimekko sheets15K/yr
- marimekko clearance6K/yr
- marimekko fabric6K/yr
Reviews and returns
What reviews say buyers love and hate about Marimekko
We read the reviews and the return reasons for every product selling here.
“Not for short people”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marimekko questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









