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Mariah Carey Shirt

Fail

Shoppers spend an estimated $10K a year here, so Mariah Carey Shirt is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$10K/yr41K searches / yr
90-day growth
+60.9%search demand this quarter
Competition
39%top-5 click share · 8 brands · 10 sellers

Flapen Score

Mariah Carey Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mariah Carey Shirt is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mariah Carey Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Mariah Carey Shirt 41K times last year and spent an estimated $10K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+60.9%
Conversion, latest week
0.6%
Market size, estimated
$10Ka year
Peak month
November8.3× the quietest month
Top search term
mariah carey shirt26K searches a year

02 · Price

A sale here is worth $38.77.

Listings sell for $38.77 on average, from $8.23 to $75.22. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $38.77 that is $0 to $4K a year per listing.

Average price
$38.77inside the $15 to $100 sweet spot
Price range
$8.23–$75.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #40,573 within T-Shirts. It carries 166 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
95%
Out of stock, average day
11.8%
Average rank
#40,573in T-Shirts
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
166per listing
Listings tracked
41

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mariah Carey Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

1%

  • Brand 194%
  • Brand 22%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Mariah Carey Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Mariah Carey Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mariah carey shirt26K/yr
  • mariah carey t shirt6K/yr
  • mariah carey shirts3K/yr
  • mariah carey christmas shirt7K/yr

Reviews and returns

What reviews say buyers love and hate about Mariah Carey Shirt

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
8.7%of orders come back
“Extremely small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mariah Carey Shirt questions

Answered from the same tracked data.