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Mardi Gras Umbrella

Skip it

Soft demand (-72.0% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 9Competition 83Returns 16Price range 69Avg price 95Brand share 64Review moat 74Quality gap 90

Avg price

Incredible$29.41

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great32%

top-5 click share — an open shelf

Review moat

Good548.44

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.77–$129.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Returns

Bad7.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$13K

$13K/yr · 62K searches

Growth

Bad-72.0%

90-day search growth — must beat 0% to launch

Is mardi gras umbrella profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mardi gras umbrella is a $13K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

mardi gras umbrella market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$37K–$44K
units × avg price
Conversion rate
0.7%
Avg BSR
#7,721
Page quality
0%
Prime
63%
Sponsored
50%
Out of stock
29.5%
Avg brand age
45 months
Avg seller age
196 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

46

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

32%

Top 20: 74%

Open market

34%

  • Mardi Gras Spot35%
  • Generic8%
  • Hillban8%
  • December Diamonds5%
  • Huhumy5%
  • Beeveer5%

mardi gras umbrella demand & seasonality

Weekly Amazon search volume, last 104 weeks — -72.0% search growth over the last 90 days.
5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 8.1×

Top mardi gras umbrella search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • second line umbrella15K/yr
  • mardi gras umbrella34K/yr
  • mardi gras umbrella second line8K/yr
  • mardi gras umbrellas5K/yr
All search terms

Top mardi gras umbrella products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2684%$5366%$8048%$1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about mardi gras umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great quality”

Color15%

“Nice color”

Size-Overall12%

“a good size”

Durability9%

“Very cute still working after a year”

Strength6%

“Sturdy”

Advertised Vs Actual Product6%

“Exactly as shown and described”

Design-Overall5%

“Well constructed and size was perfect”

Value For Money4%

“But does the job and its cheap”

Ease Of Use3%

“These are so convenient”

Portability3%

“Very portable and easy to use”

What buyers complain about

Size-Overall44%

“Thought it was gone be bigger than it was”

Advertised Vs Actual Product14%

“Pictures are somewhat misleading”

Quality-Overall9%

“Cheap product”

Value For Money4%

“Cheap”

Ease Of Use4%

“Bit difficult to get back in the back”

Durability2%

“then broke”

Gap/Hole1%

“There was a small hole that”

Strength1%

“flimsy”

Weight Heavy1%

“This was very heavy on my head”

Fluffiness1%

“Cheap and not as shown- feathers fall off all over and there is no volume or fluff”

Top return reasons

Size-Overall57%
Advertised Vs Actual Product7%
Color7%
Quality-Overall4%
Value For Money4%
Defective Material/Parts3%
Functionality-Overall2%
Ease Of Use2%
Shape/Style2%
Material Quality2%

Common mardi gras umbrella questions

Is mardi gras umbrella profitable to sell on Amazon United States?
The niche generates $13K/yr across 52 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -72.0%. Flapen's verdict: Skip it (43/100).
How competitive is the mardi gras umbrella niche?
30 brands and 46 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in mardi gras umbrella?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 7.4% — above our launch gate.
When does demand for mardi gras umbrella peak?
Demand peaks in Jan–Feb; the busiest month runs 8.1× the quietest.
What does it cost to enter the mardi gras umbrella niche?
Listings span $6.77–$129.99; the average listing price is $29.41 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.