Mardi Gras Scarf

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -94.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

-94.5%

Conversion, latest week

3.9%

Market size, estimated

$20Ka year

Peak month

February40.7× the quietest month

Top search term

mardi gras shawl12K searches a year

Listings sell for $11.13 on average, from $5.16 to $30.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $11.13 that is $0 to $1K a year per listing.

Average price

$11.13under the $15 to $100 sweet spot

Price range

$5.16–$30.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

10.2%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,839 within Scarves & Wraps. It carries 604 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

91%

Out of stock, average day

10.3%

Average rank

#1,839in Scarves & Wraps

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

604per listing

Listings tracked

33

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months