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Mardi Gras Masks

Maybe

The top 5 brands take only 52% of clicks. But demand is soft, at -88.2% this quarter, so Mardi Gras Masks is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$96K/yr126K searches / yr
90-day growth
-88.2%search demand this quarter
Competition
39%top-5 click share · 35 brands · 37 sellers

Flapen Score

Mardi Gras Masks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mardi Gras Masks is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mardi Gras Masks market on Amazon at a glance

Shoppers on Amazon United States searched for Mardi Gras Masks 126K times last year and spent an estimated $96K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -88.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-88.2%
Conversion, latest week
4.7%
Market size, estimated
$96Ka year
Peak month
February9.8× the quietest month
Top search term
mardi gras masks73K searches a year

02 · Price

A sale here is worth $16.09.

Listings sell for $16.09 on average, from $5.72 to $55.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.09 that is $2K to $4K a year per listing.

Average price
$16.09inside the $15 to $100 sweet spot
Price range
$5.72–$55.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
7.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #758 within Masks. It carries 541 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#758in Masks
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
541per listing
Listings tracked
46

04 · Newcomers

Amazon counts 3 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Mardi Gras Masks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$3K$6K$9K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

37

Top-5 brand share

52%

Top 20: 88%

Top-5 click share

39%

Top 20: 76%

Open market

44%

  • 80UncleKimby21%
  • Bedwina17%
  • Wittocs5%
  • Arlai5%
  • Atiloy5%
  • SIQUK4%

Demand

Mardi Gras Masks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 9.8×

Search terms

Top Mardi Gras Masks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mardi gras masks73K/yr
  • mardi gras masks bulk21K/yr
  • mardi gras mask for kids6K/yr
  • kids mardi gras mask4K/yr
  • mardi gras mask bulk5K/yr
  • mardi gras mask decorations8K/yr
  • mardi gras masques5K/yr
  • mardi gras mask decor4K/yr

Reviews and returns

What reviews say buyers love and hate about Mardi Gras Masks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+1.32

Complete garbage

Not the best quality

cheaply made

Durability9%−0.10

broken

sadly did come apart

falls apart

Advertised Vs Actual Product8%−0.09

The ad is deceiving

Looks NOTHING like image online

Not the same as photo

Size-Overall7%

the masks are small

larger than I expected

Too small

Strength7%−0.05

Flimsy

Not sturdy

Very cheap and flimsy,

Love

Quality-Overall24%+1.32

High quality masks

Decent quality

The masks were quality

Color13%+0.80

Colors are beautiful

Vibrant colors

Colorful and sturdy

Advertised Vs Actual Product11%−0.09

Better than expected

As described

As pictured

Value For Money10%+0.77

Good value

Great value

great value for money

Comfort-Overall8%+0.41

Very comfortable

Very comfortable to wear

Felt material was comfortable

Return

7.7% Return rate 63% Fixable by listing

Size-Overall38%▇▆███▇

the masks are small

larger than I expected

Too small

Material Quality11%█▆▅▆▅▇
Advertised Vs Actual Product10%█▇▇▇▅▆

The ad is deceiving

Looks NOTHING like image online

Not the same as photo

Quality-Overall10%▇█▇▄▅▇

Complete garbage

Not the best quality

cheaply made

Comfort-Overall5%▅▅▅██▅

Very uncomfortable

Lowkey I realize mass are very uncomfortable

so I'm not sure about comfort over a period of time

FAQ

Common Mardi Gras Masks questions

Answered from the same tracked data.