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Mardi Gras Hat

Fail

Demand is soft, at -94.7% this quarter, so Mardi Gras Hat is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$28K/yr115K searches / yr
90-day growth
-94.7%search demand this quarter
Competition
48%top-5 click share · 27 brands · 42 sellers

Flapen Score

Mardi Gras Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mardi Gras Hat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mardi Gras Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Mardi Gras Hat 115K times last year and spent an estimated $28K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -94.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-94.7%
Conversion, latest week
1.7%
Market size, estimated
$28Ka year
Peak month
February56.7× the quietest month
Top search term
mardi gras hat80K searches a year

02 · Price

A sale here is worth $14.75.

Listings sell for $14.75 on average, from $6.65 to $42.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.75 that is $0 to $1K a year per listing.

Average price
$14.75under the $15 to $100 sweet spot
Price range
$6.65–$42.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #8,154 within Accessories. It carries 291 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
94%
Out of stock, average day
14.2%
Average rank
#8,154in Accessories
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
291per listing
Listings tracked
35

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mardi Gras Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

42

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

48%

Top 20: 83%

Open market

39%

  • Brand 115%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Mardi Gras Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 56.7×

Reviews and returns

What reviews say buyers love and hate about Mardi Gras Hat

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
22%of negative reviews mention “Size-Overall”
7.1%of orders come back
“On the small side”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mardi Gras Hat questions

Answered from the same tracked data.